Leader, Product Marketing, Fraud and Verification
At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.
Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical gurus and high-performance application developers? We want to hear from you.
As Product Marketing Leader for Interac Verified and Fraud, you will guide the strategic marketing direction for Interac’s Verification and a new Fraud product. You’ll position Interac as a leader in digital security and fraud prevention, developing integrated go-to-market strategies that drive adoption and growth. You’ll lead a team of product marketers, shape product narratives, and build sales enablement resources.
You’ll be responsible for:
Strategy & Narrative Development
Develop and execute go-to-market strategies for Interac Verified and Fraud, driving adoption through targeted marketing programs.
Craft differentiated messaging for B2B and B2C audiences, highlighting unique value propositions.
For Fraud, lead strategic positioning work to ensure successful launch and growth, including market analysis and competitive benchmarking.
Use market intelligence and user insights to refine product narratives.
Go-to-Market Leadership & Planning
Build quarterly and annual GTM plans aligned with business goals.
Collaborate with Product, Brand, Digital, Corporate Communications and Sponsorships, and Sales to deliver unified marketing strategies, with emphasis on driving sales pipeline performance and revenue from existing book of business.
Go-to-Market Execution, Partner Marketing, & Sales Enablement
Oversee execution of GTM plans for Verified and Fraud.
Lead agency partners and stakeholders to develop creative concepts and customer journeys.
Create sales enablement materials—playbooks, collateral, product sheets, and training tools—for internal teams and partners.
Drive partner marketing initiatives to enhance brand presence and generate new business.
Market Intelligence & Customer Insights
Collect and analyze market data to refine positioning and messaging.
Define target segments and identify storytelling opportunities through research.
Team Leadership & Collaboration
Build and mentor a high-performing product marketing team.
Foster collaboration across departments and champion a customer-first approach.
You bring:
10 - 15 years of experience in product marketing, ideally within payments, financial services, or a related industry.
Proven experience in developing and executing integrated B2B and B2C go-to-market strategies, with a track record of driving product adoption and user growth.
Strong understanding of performance marketing and the ability to lead teams and agencies towards industry benchmarks for cost-to-acquire.
Data-driven approach to marketing, with experience measuring, analyzing, and reporting on campaign effectiveness.
Experienced lifecycle marketer, experienced in building and optimizing automations within Salesforce Marketing Cloud.
Strong leadership skills, with experience building and leading product marketing teams
Strong knowledge of major digital marketing platforms, including Google, Meta, LinkedIn, and Salesforce Marketing Cloud.
Excellent relationship management skills, capable of aligning partners across our ecosystem
Interac requires employees to complete a background check that is completed by one of our service providers. We use this service to complete the following checks:
- Canadian criminal record check;
- Public safety verification;
- Canadian ID cross-check;
- 5-year employment verification;
- Education verification; and
- If applicable, Credit Inquiry and Social Media Check
How we work
We know that exceptional people have great ideas and are passionate about their work. Our culture encourages excellence and actively rewards contributions with:
Connection: You’re surrounded by talented people every day who are driven by their passion of a common goal.
Core Values: They define us. Living them helps us be the best at what we do.
Compensation & Benefits: Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.
Education: To ensure you are the best at what you do we invest in you
Please be aware of certain individuals fraudulently using Interac Corp.’s name and logo to offer fictitious employment opportunities. Interac Corp. will never ask, solicit, nor accept any monies in exchange for employment opportunities. Any such offers of employment are fraudulent and invalid, and you are strongly advised to exercise great caution and disregard such offers and invitations.
Please note that under no circumstances shall Interac Corp. be held liable or responsible for any claims, losses, damages, expenses, or other inconveniences resulting from or in any way connected to the actions of individuals performing such fraud. Further, such fraudulent communication shall not be treated as any kind of offer or representation by Interac Corp. or its subsidiaries and affiliates.
Top Skills
Interac (interac.ca) Toronto, Ontario, CAN Office
200 Bay Street, Suite 2400, , Toronto, Ontario , Canada, M5J 2J1
