Who We Are:
Every transaction matters. Every Canadian matters. At Interac, we protect both — driving trust, security, and inclusion, so our digital economy thrives.
Founded in 1984, Interac connects Canadians through secure digital payments, advanced identity verification and industry-leading fraud protection. Connecting banks, businesses, and individuals, Interac enables millions to send, receive, and manage money safely and effortlessly every day — across both digital and physical environments.
As the backbone of Canada’s financial ecosystem, Interac facilitates over 20 million transactions daily, supported by trusted partnerships with government and financial institutions. Consistently ranked as Canada’s most reputable financial technology brand, Interac is deeply embedded in the daily lives of Canadians.
Leader, Product Marketing, Fraud and Verification
Who You Will Work With:
The vacant Leader, Product Marketing Leader for Interac Verified and Fraud will report to the Head, Product and Partner Marketing, and you will guide the strategic marketing direction for Interac’s Verification and a new Fraud product. You’ll position Interac as a leader in digital security and fraud prevention, developing integrated go-to-market strategies that drive adoption and growth. You’ll lead a team of product marketers, shape product narratives, and build sales enablement resources.
What You Will Do:
Strategy & Narrative Development
Develop and execute go-to-market strategies for Interac Verified and Fraud, driving adoption through targeted marketing programs.
Craft differentiated messaging for B2B and B2C audiences, highlighting unique value propositions.
For Fraud, lead strategic positioning work to ensure successful launch and growth, including market analysis and competitive benchmarking.
Use market intelligence and user insights to refine product narratives.
Go-to-Market Leadership & Planning
Build quarterly and annual GTM plans aligned with business goals.
Collaborate with Product, Brand, Digital, Corporate Communications and Sponsorships, and Sales to deliver unified marketing strategies, with emphasis on driving sales pipeline performance and revenue from existing book of business.
Go-to-Market Execution, Partner Marketing, & Sales Enablement
Oversee execution of GTM plans for Verified and Fraud.
Lead agency partners and stakeholders to develop creative concepts and customer journeys.
Create sales enablement materials—playbooks, collateral, product sheets, and training tools—for internal teams and partners.
Drive partner marketing initiatives to enhance brand presence and generate new business.
Market Intelligence & Customer Insights
Collect and analyze market data to refine positioning and messaging.
Define target segments and identify storytelling opportunities through research.
Team Leadership & Collaboration
Build and mentor a high-performing product marketing team.
Foster collaboration across departments and champion a customer-first approach.
What You Bring:
10 - 15 years of experience in product marketing, ideally within payments, financial services, or a related industry.
Proven experience in developing and executing integrated B2B and B2C go-to-market strategies, with a track record of driving product adoption and user growth.
Strong understanding of performance marketing and the ability to lead teams and agencies towards industry benchmarks for cost-to-acquire.
Data-driven approach to marketing, with experience measuring, analyzing, and reporting on campaign effectiveness.
Experienced lifecycle marketer, experienced in building and optimizing automations within Salesforce Marketing Cloud.
Strong leadership skills, with experience building and leading product marketing teams
Strong knowledge of major digital marketing platforms, including Google, Meta, LinkedIn, and Salesforce Marketing Cloud.
Excellent relationship management skills, capable of aligning partners across our ecosystem
What We're Offering:
The hiring range for this position is $165,000 to $190,000, and you will also be eligible for our short-term incentive plan. The exact amount will depend on factors such as skills, experience, and job-related knowledge, but Interac’s commitment goes beyond compensation. Our Total Rewards package is designed to support your well-being and future, and includes:
Generous vacation and wellness days to help you recharge
Comprehensive employer-paid benefits coverage for peace of mind
Market-leading employer-funded RRSP program to invest in your future
Flexible hybrid work model for better work-life balance
Access to a free and confidential 24/7 employee & family assistance program to offer support for you and your immediate family
Pregnancy and parental leave top-up to support growing families
Charitable donation matching with United Way to amplify your impact
Why Join Us?
At Interac, the impact we make, and the people who drive it, is profound. When you become part of our team, you’re joining a purpose-driven organization that’s shaping the future of digital finance in Canada. Here’s what you can expect:
Investing in the Future – Help us unlock digital prosperity for all Canadians.
Innovative Thinking – Collaborate on products, practices, and platforms that redefine what’s possible.
Inclusive Culture – Be empowered to bring your whole self to work and realize your full potential.
Inspiring Community – Work in an ecosystem where we lift each other up and rise together.
Intentional Support – Enjoy flexible, supportive offerings that prioritize your total wellness.
Additional Pre-Employment Requirements:
To ensure the integrity of our organization, successful candidates will be required to complete background checks, which may include, Canadian Criminal Credit Check, Canadian ID Cross-Check, Public Safety Verification, 5-year Employment Verification, Education Verification, Credit Check, and Social Media Check.
Equal Opportunity Employer
Interac is also an equal opportunity employer committed to fostering a diverse and inclusive workplace. We believe that innovation thrives when people from different backgrounds, experiences, and perspectives come together. That’s why we are committed to providing fair and equitable employment opportunities for all individuals, without discrimination based on race, color, ancestry, ethnic origin, place of origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, marital or family status, disability, or any other characteristic protected by applicable law.
If you require accommodation during any stage of the application or recruitment process, please contact us at [email protected]. We will work with you to meet your needs.
Please be aware that certain individuals are misusing Interac Corp.’s name and logo to promote fictitious employment opportunities. Interac Corp. never requests, solicits, or accepts any form of payment in exchange for employment. Any such offers are fraudulent and should be disregarded. Interac Corp. assumes no liability for any claims, losses, damages, expenses, or inconveniences arising from or related to these fraudulent activities. Such communications do not constitute an offer or representation by Interac Corp. or its subsidiaries and affiliates.
Top Skills
Interac (interac.ca) Toronto, Ontario, CAN Office
200 Bay Street, Suite 2400, , Toronto, Ontario , Canada, M5J 2J1
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