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Cogeco Inc.

Lead, Media Performance

Reposted 8 Days Ago
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In-Office
Burlington, ON, CAN
Senior level
In-Office
Burlington, ON, CAN
Senior level
The Lead, Media Performance will oversee media strategy and operations, manage full-funnel performance media campaigns, collaborate with internal teams, and drive data-led insights to optimize media spend.
The summary above was generated by AI

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:Regular

Job Description :

🤗 About oxio
 

We believe in equal access to the internet and the opportunities that come with it.

The internet means something different to everyone, a way to stay in touch, travel, shop, learn, create. To us, it’s a way to empower people to connect everyone to the opportunities the internet provides in a secure, accessible and convenient way. We’re here to share the importance of equal access one story, post, meme, stream, game, wiki, email, connection (phew) at a time. We‘re here because we believe that if everyone had equal access to the opportunities found on the internet, we’d see a lot of pretty great things from a lot of unexpected people.
 

We’re here to share the internet. Because the internet is awesome and we love it.
 

We are looking to hire a Lead, Media & Performance.
 

Who You Are

  • You possess an entrepreneurial spirit. You don’t wait for a playbook; you write it.

  • You have strong opinions and you back them up with data.

  • You just don’t handle change, you lean into it. When things shift, you are already two steps ahead.

  • You move fluidly between top-of-funnel reach and bottom-of-funnel efficiency (CPA), always anchoring your decisions in bottom-line impact (ARPU) and the CRO mechanics that connect them.
     

📽 The job and what you’ll need to get it done.

  • Lead Media Strategy & Operations: Own media planning, the media budget, forecasting, and the media operations roadmap. Continuously test, optimize, and allocate budgets across the media mix to drive conversions and uncover new growth levers.

  • Collaborate Cross-Functionally: Work with our media agency and internal teams (Product, Brand, Data-Science, Creative, etc.) to build and deploy 360-degree media strategies and bridge the gap between "gorgeous ads" and "high-converting assets" .

  • Drive Data-Led Insights: Act as a storyteller who translates complex media and attribution data into actionable business insights . Ensure every dollar spent is tracked via a technical command of GTM and analytics .

  • Cultivate a Growth Mindset: Share wins and "productive failures" while continuously leaning into new business needs and growth opportunities .
     

Qualifications

  • Experience: 5-7+ years managing full-funnel performance media campaigns, with a track record of helping grow an online/digital brand.

  • Technical Expertise: In-depth knowledge and experience managing Paid Search, Paid Social, Programmatic, and Online Video campaigns, coupled with strong Martech savvy and a thirst for digital innovation.

  • Working Style: Highly organized, proactive, solution-driven, and a quick learner with an excellent aptitude for relationship building and collaboration.

  • Market Agility: Up-to-date on digital trends with the ability to apply educated recommendations and thrive under pressure in a fast-paced, highly competitive market.
     

Other things that might be of interest to us:.

  • You are proactive and learn quickly.

  • You’ve help to the success of growing an online/digital business

  • You are savvy about technology, Martech and thirsty about innovation 
     

✌🏼 Benefits

  • Rewarding Pay: Let's be honest, everybody likes to make a good salary. We offer attractive compensation packages, and they come with a great culture. 

  • Benefits: We’ve got you covered. 

  • Career Evolution: Join us, and we will give you the tools to achieve your career goals!

  • Technology: Do you have a passion for technology? Excellent, we do too. Here, you will manage, influence, play, create, fix, and shape the industry.
     

❤️ If any of this sounds interesting to you, we'd love to talk! Apply online and tell us why you want to join our team 🙌

#LI-Hybrid

Location :Montréal, QC

Company :Cogeco Connexion Inc

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.


If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]

Cogeco Inc. Burlington, Ontario, CAN Office

Burlington, Canada

Cogeco Inc. Hamilton, Ontario, CAN Office

Hamilton, Canada

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