Editorial & Creation Lead [Lylli Studios]

Lylli, part of Spin Master, is building the world’s first storytelling platform — reinventing how children experience stories in a digital world. By merging cutting-edge technology with captivating narratives, Lylli transforms reading into an immersive, joyful experience that fosters cognitive growth and inspires a lifelong love of books. In partnership with leading publishers, authors, and creators, Lylli unlocks unlimited access to thousands of titles — from timeless classics like Alfie Atkins and Peter-No-Tail to global sensations like Paw Patrol.

What will you work on?

We are seeking an experienced Editorial & Creation Lead with a deep passion for children’s storytelling across picture books, chapter books, comics/graphic novels, and nonfiction for ages 2–12.

This role blends traditional editorial leadership with platform-scale creation and AI-enabled workflows. You will oversee content/book development while also defining the creative systems, standards, and frameworks that allow thousands of creators - human and AI-assisted - to produce high-quality stories.

You will act as the guardian of storytelling quality, particularly for stories created from or in collaboration with existing IPs, ensuring consistency, brand alignment, and child suitability.

Your mission is to build a scalable editorial and creative system where original stories and IP-based content can be created efficiently using new technology - while consistently meeting a high narrative, educational and ethical bar in a fast paced environment.

How will you create impact?

• Own the editorial roadmap and provide final editorial approval for all published content
• Define storytelling formats, age levels, themes, tone, and narrative structures across formats
• Lead and oversee production and concept development of stories created in key partnerships with existing or licensed IPs
• Set up scalable and efficient creative processes for creating book concepts from scratch or based on episodes and/or toys with Lylli team
• Coach and lead creators involved in projects
• Provide structured feedback loops to improve storytelling quality at scale and translate user data and platform insights into creative and editorial improvements
• Identify trends and new content opportunities through both traditional and non-traditional channels (e.g. creators, platforms, social media, emerging talent)
• Collaborate closely with Product/Offering, Marketing and Leadership team

How will you fit into the team?

• Worked within the digital space around kids storytelling (books, games, video)
• Children’s book publishing (print or digital)
• Editorial or narrative leadership roles in content platforms or within publishing
• Kids entertainment media, games, animation, or edtech
• Experience building storytelling concepts, worlds, or franchises
• Exposure to AI-supported creative tools or platform-based content creation

What are your skills and experience?

• Experience editing children’s literature or storytelling content
• Strong editorial vision and understanding of the children’s literature and digital content market
• Experience working with or developing content around existing or new IPs
• Comfort balancing creative with scalability and systems thinking
• Data-curious and excited about AI as a creative collaborator, not a replacement
• Strong project management skills and ability to manage multiple workstreams

#LI-Hybrid

#LI-HM1
The anticipated pay range for candidates who will work in Toronto is $85,000 to $100,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation, Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

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We do appreciate all interest; however only those selected for interview will be contacted.