The GTM Engineer role focuses on streamlining go-to-market strategies through AI-powered systems and data pipeline automation, enhancing collaboration across RevOps, Sales, and Marketing.
CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth companies like Netflix, Figma, and Stripe with the flexibility and insights needed to drive revenue performance.
Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.
About the Role
This role exists to make our go-to-market engine faster, cleaner, and more scalable by turning manual GTM work into reliable systems and AI-powered workflows. The goal is simple: reduce the time teams spend on busywork, improve targeting and follow-through, and give leadership trustworthy visibility into what’s working across campaigns, channels, and the full customer lifecycle.
You’ll operate as a builder at the center of our GTM stack, partnering across RevOps, Sales, Marketing, and CS to spot bottlenecks and design practical solutions. Sometimes that’s an AI copilot that helps reps act on signals. Sometimes it’s a data pipeline that finally makes attribution and lifecycle reporting consistent. Sometimes it’s automation that quietly removes 20 steps from a process no one has time to fix.
Responsibilities
- Map GTM bottlenecks: Partner with RevOps, Sales, Marketing, and CS to identify where AI can reduce manual effort, increase speed, or improve targeting.
- Create AI-powered automations, copilots, and agents to support GTM Teams.
- Design and maintain scalable data pipelines that unify data across Hubspot, Salesforce, Outreach, Gong, ChurnZero, etc).
- Implement systems that measure campaign, channel, and program effectiveness.
- Identify and design automated workflows to support our team’s internal operations.
- Innovate and experiment. Pilot new tools, integrations, and AI workflows.
Requirements
- 5+ years as a Marketing Analyst or technical role in Marketing Operations/RevOps
- You are comfortable with writing code (Python/SQL) and working with APIs. Bonus if you have a background in data engineering or ETL tools.
- Deep knowledge of Salesforce Architecture
- Fluency in other GTM tools (Clay, HubSpot/Marketo, Outreach / Apollo, Gong, Nooks Dialier/Orum, 6sense, Usergems, etc), APIs, and automation platforms (Zapier, Workato).
- Curious, scrappy builder with a love for experimentation who thrives in ambiguity, enjoys automating manual work, and owns projects end-to-end.
- The ability to translate business problems into elegant, maintainable system solutions
- Strong attention to detail and high standards for data quality and process consistency
- Proven ability to design and scale processes across global marketing teams.
- Self-starter who thrives in fast-paced, collaborative, and remote environments.
Benefits
- Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
- Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
- Annual Stipends: Dedicated funds for your professional development and caretaking needs.
- Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
- Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
- Premium Tools: The latest Apple hardware to empower you to do your best work.
- Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.
Notice for Prospective Candidates
- Only emails from @captivateiq.com should be trusted.
- Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.
- Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.
- Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.
- Ask candidates to make a payment in order to be considered for a position.
- Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.
- Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.
We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:
CaptivateIQ participates in E-Verify, web-based system that allows enrolled employers to confirm the eligibility of their employees to work in the United States
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