The Growth Marketing Manager leads account-based marketing strategies to drive engagement and revenue growth, collaborating with sales and product teams, managing campaigns and budgets while analyzing performance data for continuous improvement.
The Growth Marketing Manager plays a pivotal role in driving pipeline growth and engagement across our key enterprise accounts. You’ll design and execute account-based marketing strategies that align with business objectives, strengthen brand visibility, and accelerate revenue opportunities.
As part of our central marketing team, you’ll collaborate closely with regional sales, partnerships and product marketing to deliver integrated campaigns that resonate globally. This role combines strategic thinking with hands-on execution — ideal for a marketer who thrives at the intersection of creativity, analytics, and collaboration.
Typical duties
- Own the ABM function; oversee campaign planning and execution; manage budgets/resources; set KPIs and reporting; guide team ways of working.
- Shape and evolve the company’s ABM strategy, analyzing performance data to shape strategy and improve outcomes.
- Lead, develop and execute Account-Based Marketing (ABM) programs that target and engage high-value accounts, driving measurable pipeline impact.
- Guide the marketing team on ABM strategy and execution, acting as Subject Matter Expert.
- Partner with sales to define target account lists, identify key personas, and craft personalized multi-channel journeys.
- Manage the execution of integrated, content-driven campaigns — including landing pages, email, paid media, and social engagement.
- Plan, coordinate, and deliver events, tradeshows, and webinars that support account-specific goals and brand growth.
- Develop and manage co-marketing plans with partners
- Monitor campaign performance across platforms, analyze engagement data, and present insights to optimize targeting and conversion.
- Manage marketing budgets, project timelines, and cross-functional collaboration to ensure on-time, high-quality delivery.
- Collaborate with global stakeholders to ensure consistency in messaging, creative assets, and lead management processes.
RequirementsYou are
- An expert-level professional in multi-channel ABM, shaping strategic direction and mentoring others
- Able to align marketing initiatives with business goals.
- A collaborative leader who motivates and supports team members.
- Results-oriented, proactive, and adaptable to changing priorities.
- Detail-oriented, ensuring high standards across all marketing deliverables.
- An excellent communicator.
You have
- SaaS B2B Marketeer experience with a track record of growing revenue through an inbound and account-based marketing strategy targeting enterprise companies.
- Strong leadership influence.
- Ability to translate account insights into personalized marketing experiences.
- Experience in developing and managing co-marketing plans with partners.
- Exceptional project management and organizational skills.
- Strong analytical skills with the ability to interpret data and drive decisions.
- Proficiency in HubSpot and Salesforce platforms.
- Excellent copywriting and communication skills.
- A flair for creativity and innovation in campaign design and execution.
Benefits
- A competitive base salary
- Bonus scheme with potential to earn up to 10% of salary dependent on your own personal behaviors, achievement of goals and company revenue targets
- Flexibility to work from home/various office locations
- Generous annual leave package including
- 20 days paid annual leave
- 5 days paid sick leave which if unused gets added to your annual leave the next year
- Contributory 401K Plan
- Support in continuous learning and self-development
- Access to employee assistance program
- Access to the paid Headspace app subscription
- Mental Health First Aiders to support employee’s mental wellbeing
- Employee Resource Groups focused on underrepresented groups in Eagle Eye, including Purple Women
- Charity Committee committed to organizing events throughout the year to raise money for those less privileged
- A friendly, fun, growing team of people who work hard but love to play hard too, with location specific Christmas parties and annual whole company get together hosted in the UK
Top Skills
Hubspot
Salesforce
Eagle Eye Toronto, Ontario, CAN Office
51 Wolseley Street, Toronto, Ontario, Canada, M5T 1A4
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