Supports the paid growth team by running and optimizing Meta and Google campaigns, testing creative, analyzing acquisition costs, and allocating budget based on performance. The role also involves building AI-powered workflows and automations, launching new insurance products, and developing toward channel ownership or broader growth leadership. Success requires strong creativity, analytical problem-solving, customer curiosity, communication, initiative, and rapid self-directed learning.
Overview of the role
We’re on a mission to modernize insurance, making it simpler, more accessible, and customer-first. The insurance industry is a $1T market that’s remained largely untouched by the digital revolution, and PolicyMe is here to change that. As a remote-first, Toronto-based startup with big ambitions, we’re building the future of insurance in Canada and beyond.
This isn't a traditional marketing job. It's a problem-solving role on our paid growth team. Acquiring insurance customers profitably and at scale is one of the hardest problems in the industry.
You'll be the number two to our Senior Growth Marketing Manager, who owns the budget and results for our paid channels: a multi-million dollar budget across Meta and Google and multiple insurance lines. She joined PolicyMe as a generalist with no marketing background and grew into running the channel. We're looking for the next person who can do the same.
Expect to spend your first year or so deep in paid growth. After that, people who do well here take on more: owning a channel outright, creating your own team, launching a new product, or moving into another part of growth.
What you'll be doing:
- Own channels as you earn it. Run campaigns on Meta and Google, taking on more budget and decisions as you prove your calls.
- Run creative testing. Decide what to test, brief designers and creators, and call what to scale or kill.
- Find what drives our cost to acquire a customer. Dig into Looker, ad platforms, and spreadsheets, question the data, and turn it into decisions on where money goes.
- Build with AI. Create the workflows and automations that let a small team run a large budget.
- Help launch new products, like Home & Auto, by testing them fast.
What are we looking for:
- 2 to 4 years in a technical, creative, marketing, or growth role. Paid ads experience is a bonus, not a requirement.
- A builder: you've made something real with AI, code, or automation tools, at work or on your own.
- An artist: you have a creative side, strong taste, and criteria to understand why an ad, a video, or a message works, and who it's for.
- Curious about customers: you want to understand what people worry about and why they buy.
- A clear communicator: you write briefs and recommendations people can act on without a follow-up call.
- Driven: you go above and beyond, follow through, and do your homework before anyone asks.
- A fast learner: you've gone from zero to genuinely good at something, quickly and mostly on your own.
Why join us:
- Generous PTO - 20 vacation days
- A comprehensive benefits plan with premiums paid in full by PolicyMe
- Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
- An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry
- Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
- Access to stock options based on performance
- Compensation: The total target cash compensation for this role is $90,000–$115,000 CAD, based on experience. We’ll walk through the details together during the interview.
About PolicyMe:
At PolicyMe, we are Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance, all tailored to Canadians' evolving needs. We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options. Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible. Since our launch in 2018, we have grown exponentially, selling over $20 billion in insurance coverage to Canadians.
We are proud of the team we’ve built and are excited for those that are yet to join us. We operate with a remote-first culture, attracting top talent from across Canada. If you’re looking for a fast-paced, collaborative environment, working alongside incredibly ambitious yet humble humans, we may be the right place for you! To learn more, visit www.policyme.com.
Additional Notes:- Job Vacancy: This role reflects growth in our team and expanded operational scope. We’re hiring to support increasing demand and continue delivering an exceptional customer experience.
- Commitment to Equal Opportunity: PolicyMe is an equal opportunity employer. We welcome applicants of all backgrounds and provide fair consideration regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.
- Accessibility Statement: We are committed to providing an accessible hiring experience. If you require accommodations during the application process, please indicate this in the “Additional Information” section of your application.
We thank all applicants for their interest, however, only those selected for an interview will be contacted.
PolicyMe Toronto, Ontario, CAN Office
56 The Esplanade, Toronto, Ontario, Canada, M5E 1A7
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