The Designer role is a crucial position within the creative team, responsible for executing high-quality, human-centered visual design that powers the Alida's brand expression and strategic goals.
This role requires a designer who is equal parts craftsperson and collaborator, capable of translating complex ideas into polished visual narratives across all marketing and communication channels—including web, digital campaigns, social media, presentations, and product marketing materials.
Job Responsibilities
- Design Execution & Craft
- Create high-quality visual designs across multiple mediums — digital, web, social presentations, product marketing, and internal communications
- Translate complex or technical ideas into clear, human-centered visual storytelling
- Maintain attention to detail and visual polish across all deliverables
- Brand Expression
- Apply and evolve the company’s brand identity system with consistency and creativity
- Contribute to brand updates, templates, and guidelines to ensure scalable, coherent design across teams
- Help ensure all creative reflects the company’s tone, values, and design standards
- Collaboration
- Work closely with copywriters, producers, and other designers to develop cohesive creative concepts
- Partner with marketing, product, and comms teams to support campaigns, launches, and key initiatives
- Participate in creative reviews and contribute ideas constructively
- Concept Development
- Brainstorm and develop design concepts that bring strategic ideas to life
- Translate briefs or loose concepts into strong visual directions and mockups
- Present work clearly and confidently to internal stakeholders
- Innovation & Adaptability
- Explore new design trends, motion, and AI tools relevant to tech and digital experiences
- Contribute ideas for improving workflows, templates, and design systems
- Bring curiosity and creative problem-solving to every project
- Production & Delivery
- Prepare design assets for production and delivery (for web, social, video, email, print, etc.)
- Ensure file organization, naming conventions, and accessibility meet team standards
- Work efficiently within project timelines and manage multiple deliverables
Job Qualifications
- Graduate of BA/BS in Graphic Design, Visual Communication, or related field (or equivalent experience)
- 3–6 years of design experience, ideally within a tech company or fast-paced in-house creative environment
- Experience across a range of media — digital, motion, print, and presentation design preferred
- Strong understanding of typography, layout, color theory, and visual hierarchy
- Ability to translate brand guidelines into dynamic, flexible designs
- Experience designing for both marketing and product-related touchpoints
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
- Comfortable with Figma and/or other design collaboration tools
- Familiarity with motion design, AI design tools, or 3D illustration is a plus
- Ability to take creative direction and incorporate feedback gracefully
- Strong presentation skills — can explain design choices in clear, strategic language
- Works well in a cross-functional, collaborative environment
- Curious, proactive, and adaptable to change
- Balances creativity with practicality and deadlines
- Passionate about tech, innovation, and storytelling through design
Success Metrics
- Quality and consistency of design deliverables
- Positive feedback from internal stakeholders
- Adherence to deadlines and project requirements
- Contribution to the evolution of brand and design systems
- Collaboration effectiveness within the creative team
The typical salary range for this role is $78,000 - $85,000 CAD depending on experience.
The Good Stuff:
+ Amazing growth and learning opportunities with a fast-growing Canadian SaaS company that is a world leader in its industry
+ Best-in-class company paid benefits for you and your family - offering medical, dental, vision, RRSP matching in Canada, a 401K in the US, and more.
+ Unlimited Vacation: Yep, it’s true. Take vacation when you want it, how you want it. Designed to better fit your evolving needs.
+ Summer Fridays: Fridays are a day off during July and August. To help provide better balance in the summer months focusing on employee wellness.
+ Recognized as one of the Best Workplaces™ in British Columbia for 2024 by Great Place to Work
+ Recognized in 2023 as one of the Best Workplaces for Women®
+ Recognized as a Top Employer by British Columbia's Top Employers 2023
About Alida
Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth.
That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation.
Leading companies like HBOMax, Adobe, Warner Bros. Discovery, Twitch and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns.
Learn more at www.alida.com.
We can’t wait to meet you!
We understand that applying for a new position takes effort and want to thank you in advance for taking the time to introduce yourself.
At Alida, we’re dedicated to fostering an environment where our employees feel heard, valued and included.
We believe that a diverse team is a core pillar in building better products and services for our global customers and we strongly encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation. Even if you don't meet every single one of the stated requirements but you are excited about this opportunity, we'd love to hear from you anyway. Our Talent Acquisition team will review your application for this role, and others we may have open now or in the future.
Follow us at www.alida.com and engage with us on LinkedIn, Twitter and Instagram.
Alida has an accommodation process in place to provide reasonable accommodation to employees, and to qualified job applicants with a disability during the hiring process. If you require accommodation because of a disability or medical need, please contact [email protected] so that arrangements can be made for the appropriate accommodations to be in place.
Alida takes your private information seriously. Review our Candidate Privacy Statement here to understand how we use and protect your personal information.
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