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Euna Solutions

Go to Market Intelligence Analyst

Posted 3 Days Ago
Be an Early Applicant
Hybrid
Oakville, ON, CAN
Mid level
Hybrid
Oakville, ON, CAN
Mid level
Own go-to-market intelligence for public sector sales by building and refining propensity and intent scoring models, data standards, segmentation logic, and competitive intelligence. Analyze win rates, sales cycles, churn, and expansion to improve targeting and ICP definitions. Integrate public sector signals, maintain account and contact data quality, and operationalize insights through Salesforce, territory views, target lists, and outbound workflows. Partner with Sales, Business Development, Marketing, and GTM Systems to support evidence-based commercial decisions.
The summary above was generated by AI

The Opportunity
Euna Solutions is hiring a Go-to-Market Intelligence Analyst to own the account and contact intelligence layer that tells our sellers which public sector agencies to pursue and when. You will build and refine the scoring models, data standards, segmentation logic, and competitive intelligence that drive how Euna targets and wins in the government market. If you want your analytical work to shape real commercial decisions rather than land in a deck, this is the role for you.

What You'll Do

  • Own Intent-to-Buy and Propensity-to-Buy scoring models across solutions and segments, including inputs, logic, validation against closed outcomes, and ongoing recalibration
  • Bring public sector signal sources, including procurement activity, grant awards, and audit and compliance data, into the scoring models and test whether each one predicts conversion
  • Define and enforce account and contact data standards for prospect and target accounts, driving remediation with GTM Systems rather than stopping at the report
  • Analyze win rate, sales cycle, churn, and expansion patterns by segment and vertical to sharpen the ICP and translate findings into targeting rules the field can execute
  • Own competitive intelligence across segments and solutions, including win/loss patterns and FOIA-sourced commercial insight
  • Partner with Sales, BD, and Marketing to operationalize scoring and segmentation into territory views, prioritized target lists, and outbound workflows

What You Bring

  • You have 4+ years in go-to-market analytics, revenue operations, market intelligence, or a comparable analytical function
  • You have built, maintained, or evaluated an account or propensity scoring model and can speak to how it was validated and what you changed based on evidence
  • You bring strong Salesforce capability, including reporting and a working understanding of the account, contact, and opportunity data model
  • You are fluent in advanced Excel or Google Sheets and comfortable working with large, messy, multi-source datasets
  • You can explain a model's logic, its limits, and its results clearly to non-technical sellers and leaders

Nice-to-Have Qualifications

  • Familiarity with public sector procurement cycles, budget data, or the GovTech market
  • Experience managing enrichment or intent data vendor relationships, including ingestion logic and refresh cadence
  • Hands-on experience with SQL and one or more BI tools such as Tableau, Power BI, or Looker
  • Practical use of AI tooling for research, enrichment, or unstructured data analysis

Location
This position will be hybrid with 3 days/week in our[Oakville, ON office.

Compensation Range:  $88,000-$110,000
We believe in openness, so we publish our range from the start. Where an offer will land depends on your background, strengths, and how you'll contribute to the work ahead.

This role fills an existing vacancy. Euna uses AI responsibly to assist in screening, assessing, or selecting applicants. AI helps us work smarter, but people lead the process.

AI Mindset at Euna Solutions
We believe the future of work is human + AI. At Euna Solutions, we encourage our team members to leverage AI tools to enhance creativity, efficiency, and decision-making. We're looking for people who are curious about emerging technologies, eager to experiment, and committed to using AI responsibly to augment, not replace, their expertise.

If you enjoy exploring new ways to solve problems, learning continuously, and applying AI to make your work smarter and more impactful, you'll thrive here.

Life at Euna Solutions
We're a team of builders, problem-solvers, and public sector champions. We've built a workplace around a straightforward idea: people do their best work when they're trusted, supported, and not running on empty.

Here's what that actually looks like:

🏢 How we work
We're hybrid — three days a week in our Oakville or Atlanta offices, with standard hours on those days. What the remaining days look like depends on your role and your manager. We talk about it early in the process so there are no surprises on either side.

🧘 Eunafier Days
Twice a year, you get an extra day tacked onto a long weekend. We think recharging is part of doing good work — not a reward for it. Use it however you need.

🙌 Community is part of who we are
Our Engagement Committee finds meaningful ways to give back through time, donations, and shared expertise. We're invested in the places where our people actually live and work.

🤝 Philanthropy Time
We give every employee up to eight hours a year to spend on causes that matter to them. We want you to show up for your community — and we make time for it.

🎉 Real connection at scale
You won't know all 600+ people — and that's okay. What matters is building real relationships with the people you work with every day. Our culture team creates consistent opportunities for that, so work doesn't feel isolating.

📈 Room to grow
Whether you're going deep on AI, building expertise in government tech, or stepping into a bigger role, we invest in your development — through budget, mentorship, and real opportunity to move when you're ready.

About Euna Solutions
Euna Solutions® is the leading provider of purpose-built, cloud-based software designed to streamline procurement, budgeting, payments, and grants management for public sector and government organizations. Euna's AI-powered features and intelligent automation help organizations make better-informed decisions, ensure compliance, empower collaboration, and reduce administrative burden. Euna's full-cycle financial suite supports more than 3,600 organizations across North America in building trust, enabling transparency, and driving positive community impact. Recognized on Government Technology's GovTech 100 list, Euna Solutions is committed to advancing public sector innovation. To learn more, visit www.eunasolutions.com. Euna's privacy policy is available here.

Please visit our website: https://eunasolutions.com/careers/ and check out our LinkedIn Pages https://www.linkedin.com/company/eunasolutions/

We believe in embracing new perspectives and optimizing impact. If you have relatable experience and relevant transferable skills but feel you may be missing a few of the requirements, we encourage you to apply! We recognize that people have unique career journeys and if you're excited about this role and know you can bring something great to the team, then we want to hear from you. Please know Euna Solutions is committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.

For any inquiries or requests regarding accessibility at Euna Solutions, please email [email protected] or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.

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