Leads global integrated marketing programs connecting brand, digital, content, events, PR, regional marketing, and product marketing. Develops cross-channel strategies, campaign briefs, messaging frameworks, event branding, and activation plans. Manages multiple projects, timelines, assets, approvals, risks, and deliverables while ensuring consistent customer experiences. Partners across functions to align campaigns and events, and establishes lead capture and CRM measurement processes.
Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.
Role Purpose
The Integrated Marketing Program Manager plays a central role in shaping, connecting, and executing integrated marketing initiatives across campaigns, events, digital channels and Brand & Communications. This individual brings a holistic marketing lens, driving consistency in how Armstrong shows up across all channels and touchpoints, with a strong focus on how campaigns, brand strategy and messaging come to life.
Key Responsibilities
1. Integrated Marketing Strategy
- Translate Armstrong's brand and business priorities into integrated global marketing programs
- Develop cross-channel strategies that connect brand, digital, content, events, PR and regional activation
- Identify opportunities to connect initiatives and customer touchpoints that might otherwise operate independently
- Develop campaign briefs, audience strategies, messaging frameworks and activation plans
- Partner with Regional Marketing and Product Management to turn business priorities into customer-facing programs
- Establish the integrated marketing approach for major global initiatives and product launches, ensuring consistency across channels and regions
- Provide strategic direction to channel owners and execution teams, ensuring individual tactics contribute to the broader marketing objective
2. Project Management and Delivery
- Lead multiple marketing programs and projects simultaneously across Brand & Communications initiatives
- Maintain timelines, track deliverables, and ensure deadlines are met
- Identify risks, gaps, or delays and proactively work with the team to resolve them
- Drive programs from strategy through execution, ensuring deliverables remain connected to the overall marketing objectives
3. Campaign and Initiative Management
- Lead the integrated rollout of marketing campaigns across digital, content, PR and and event channels
- Coordinate asset development, approvals, and delivery in line with overall direction
- Identify opportunities to strengthen campaigns through additional channels, content, or customer touchpoints
4. Marketing Coordination and cross functional alignment
- Develop the global event branding strategy, establishing how Armstrong's brand, campaigns, and messaging come to life across key events
- Help ensure alignment between campaign strategy and event messaging, materials, and overall experience
- Ensure alignment between campaign strategy and event execution, including messaging, content, materials, digital activation, and the overall customer experience
- Act as a strategic connector across Brand & Communications, Product Marketing, Regional Marketing, and Events and Design teams
5. Marketing Performance and Lead Management
- Define lead capture and measurement for integrated marketing programs in partnership with Digital and Regional Marketing teams
- Ensure appropriate lead capture and CRM processes are incorporated into campaigns and events
What We're Looking For
- 7-10 years of marketing experience, preferably in B2B or technical environments
- Strong understanding of marketing fundamentals — campaigns, messaging, brand, digital, events, customer journeys and channels
- Ability to translate business and brand priorities into actionable marketing strategies and programs
- Experience developing and delivering integrated, cross-channel marketing programs
- Proven ability to manage multiple complex projects simultaneously
- Highly organized with strong attention to detail and follow-through
- Comfortable working across teams and functions
Key Traits
- Integrated thinker — sees how everything connects and identifies opportunities to bring initiatives together
- Strategic and execution-minded — able to develop the approach and drive it through delivery
- Proactive — identifies opportunities and issues and addresses them early
- Strong communicator — able to influence and bring together across teams
- Customer-focused — considers the complete customer experience rather than individual marketing tactics
Why This Role Matters
Marketing only works when it's connected. This role ensures Armstrong's campaigns, events, and communications work together to create a consistent and compelling customer experience — making the overall marketing effort more effective and impactful.
Armstrong Fluid Technology Toronto, Ontario, CAN Office
Toronto, Canada
Armstrong Fluid Technology Scarborough, Ontario, CAN Office
Scarborough, Canada
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