fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.
With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.
A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.
To learn more about fairlife and its complete line of products, please visit fairlife.com.
job purpose: The General Manager, fairlife Canada role will be responsible for leading the business strategy and demand creation across the entire fairlife portfolio. This role will partner closely with the fairlife US team, leveraging proven end-to-end growth initiatives and customizing as needed to accelerate the business.
responsibilities:
- Annual Brand Plans – lead the development, execution and delivery of integrated plans that are focused against recruitment, growth and margin
- P&L Ownership – in close partnership with finance, ensure delivery of annual plans that create value for the company, customers and our bottling partner
- Commercial Excellence – working closely with the US fairlife team, leverage transferable insights and brand building initiatives to drive industry leading growth through OPBBC, pricing, portfolio and value chain optimization
- Bottler Alignment – develop value-based relationship with CCCBL, driving clarity and focus against 2026 plans and the long-term growth opportunity
- Capacity Expansion – serve as a key member of this long-term growth initiative, with an emphasis on the business case for investment and identification of the optimal operational model
- Team Leader – champion the brands and business opportunity in 2026 and beyond, instilling confidence across all stakeholders
skills/qualifications required:
- Experience & Education
- 10+ years’ experience
- Highly competent in demand creation, supply, finance, sales, operations and leverages this knowledge when making decisions
- Strategic thinker that is focused against winning today AND building for the future
- Ideally early career experience in a blue-chip consumer packaged goods company, followed by experience in a small to mid-size company
- Undergraduate degree required, MBA highly desirable
- Exceptional Leadership Skills
- Ability to build, drive and inspire a high performing team across a growing organization. A confident, yet humble leader to their team
- Results Driven Self Starter
- Innate desire to hold self fully accountable for delivering results with limited guidance. Combination of passion and perseverance leading to stellar results
- Collaborative, Team Based Approach
- Able to thrive in a dynamic and fast-moving environment, eager to partner, create value-based relationships with team members up, down and across the organization
position location: Toronto, Ontario, Canada
reports to: VP, Commercial
travel requirements: 25%
exempt/nonexempt: Exempt
fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.
In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].
For Recruitment Agencies
At fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team.
As our recruitment is primarily handled in-house, we work only occasionally with external agencies, and only those on our existing, pre-approved vendor list. At this time, we are not reviewing or expanding that list.
Unsolicited resumes or submissions from external agencies not authorized by our Talent Acquisition team will be considered direct candidate applications. As such, fairlife will not assume responsibility for any placement fees associated with these submissions.
