The Field Marketing Manager at Level Access plays a crucial role in bridging the gap between sales and marketing teams, ensuring a seamless alignment that drives revenue growth. This position is pivotal in generating high-quality interactions that convert into substantial revenue through strategic planning and execution. The role demands a strong focus on data-driven decisions to optimize marketing strategies and achieve measurable results. In this role, the Field Marketing Manager, will report to the Senior Director of Demand Generation!
Key Responsibilities:
- Empower Sales Teams: Collaborate closely with a global sales team to create events, content and programs that help start meaningful conversations and to keep those discussions moving forward.
- Create Impactful Events: Plan, coordinate and execute virtual and in-person events tailored to specific segments and personas that captivate and engage high-value prospects and customers.
- Boost Demand Generation: Leverage and amplify our demand gen efforts to strategically target and engage our focus accounts.
- Monitor and Analyze Performance: Track key indicators like cost per lead, return on investment, pipeline performance, win rates and revenue
- Operational Excellence: Work cross functionally across teams to manage budgets, build communication plans, develop content, and effectively run programs
- Leverage Marketing Technology: Utilize CRM systems, marketing automation, and analytics tools to streamline processes, own leads end-to-end, and optimize marketing efforts.
- Post-Event Lead/Campaign Nurture: Experience with post-event lead/campaign nurture to ensure continuous engagement and conversion.
Qualifications:
- Bachelor’s degree in marketing, business, or a related field; MBA is a plus.
- At least 5+ years of experience in events, field marketing or a similar role.
- Strong grasp of customer behavior and segmentation.
- Excellent communication and collaboration abilities.
- Multi-tasker with outstanding organization and problem-solving skills.
- Strong analytical skills with an interest in data-driven decision making.
- Willingness and ability to travel up to 20% of the year.
Application Process:
This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. The salary is commensurate with experience. Please submit your cover letter and resume for immediate consideration.
Level Access is committed to workforce diversity. Equal Opportunity Employer. Copyright 2024, Level Access. All rights reserved.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation!
