Field Marketing Manager (Future Potential)

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

What You’ll Do

• Develop, implement, and manage marketing activity for the Canadian region and Majors accounts. Responsibilities include:
• Integrated and direct marketing activity directed at customers, prospects, distributors, and resellers.
• Execution of regional strategic partner marketing programs and events.
• Regional tradeshow and event management.
• Regional webinar content, schedule, and delivery working with corporate marketing.
• Translation of collateral and presentation materials as necessary.
• Regional sales enablement.

Digital Marketing

• Exhibit best email marketing and marketing automation practices to drive revenue and customer acquisition.
• Plan and execute regional lead generation and nurturing campaigns, programs, and events.
• Deliver ROI-focused measurement reporting.
• Execute online media, email acquisition, and affiliate marketing, including Salesforce and Pardot.

Events/Tradeshows

• Plan and manage regional tradeshows and events.
• Represent field marketing at SOTI events as needed.
• Dispatch of SOTI booth assets to key regional events.
• Maintain SOTI website and/or regional microsites with upcoming event information.

Public Relations

• Liaise with local media for regional PR opportunities.
• Coordinate press releases with corporate PR for alignment with corporate branding standards.
• Manage case study referral program.
• Manage executive PR activity when in the country as required.
• Assist in the management of translation of collateral and other materials for the region as necessary.

Channel Engagement & Development

• Assist the sales team in the development of actionable, measurable programs for the recruitment of new resellers.
• Initiate programs to help develop existing reseller businesses and support co-marketing activities.
• Promote the effective use of turnkey marketing campaigns throughout the assigned region.
• Work with the sales team and resellers in supporting local shows, lunch-and-learns, etc.
• Rollout out of channel sales training programs as necessary.
• Coordination of regional channel communications.

Competitive Intelligence

• Report on regional competitive activity with respect to announcements, sales, programs, promotions, and advertising.

Budget Management & Planning

• Develop annual and quarterly regional field marketing plan that aligns with regional sales, corporate marketing, and overall corporate objectives.
• Overall responsibility for planning and reporting of regional marketing budget, accrual, and expenditure within the region
• Work with the Director, of Field & Channel Marketing to reach an agreement on a budget for the year and quarterly program spending.
• Create all POs in line with agreed budgets and submit them to corporate for approval as per the PO process
• Select and manage agencies and vendors as required to support marketing activities
• Measure key performance indicators of regional marketing activities with monthly and quarterly roll up

Experience You’ll Bring

• 5-8 years of B2B full-cycle sales experience.
• A proven track record of building long-term relationships with channel partners and resellers in the technology space.
• Experience with Enterprise Mobility Management (EMM) solutions or general software development would be a strong asset.
• Superb presentation skills, including online demos and in-person presentations.
• Proven customer service skills.
• A proven track record of exceeding targets.
• A Valid driver's license.

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If you want to bring your ideas to life, apply at SOTI today.We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at [email protected].

Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.