Marketing Specialist II - Retention

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.
Job Duties and Responsibilities
The Sling Customer Retention Marketing Specialist II role works within the Pay TV Marketing department, under the Customer Retention Sling Marketing Team. The focus of this role will be on supporting execution of life-cycle marketing communications for ad-hoc and automated customer retention campaigns. This individual is data-driven, technical, creative and will collaborate with the Retention Team, along with Brand, Programming, Product, and Analytics to drive successful campaigns for the Sling brand.
Key Responsibilities:

• Responsible for the review, planning, development and execution of marketing campaigns that help manage churn rates across Sling's subscriber base
• Maintain a content calendar of life-cycle marketing efforts around live TV events with the ability to adapt to the ongoing business changes and market needs
• Work closely with Product and CX team members to prioritize key initiatives that warrant proactive customer communication
• Execute life-cycle ad-hoc and automated marketing communications via multiple marketing channels (email, in-app message, push, web flows, and on air) for retention purposes
• Build target audiences in the CRM platform to target communication sends
• Work cross functionally with internal departments such as acquisition, product and operational teams to implement communication strategies
• Create relationships with external partners such as programmers, product partners and more to promote shared priorities
• Partner with analytics team members to identify new initiatives to reduce churn such as new angles of product or content engagement, unique offers or new services
• Analyze market changes and competitor insights to identify new opportunities
• A/B test, develop automation calendars and assess campaign effectiveness to make recommendations for upcoming campaigns

Skills, Experience and Requirements
Education & Experience:

• Bachelor's Degree in marketing, communications or related field
• 3+ years of relevant Project Management and Marketing experience, including developing marketing communications, managing new projects to reduce churn, implementing creative marketing strategies, developing, scheduling and launching direct marketing tactics, managing lifecycle campaigns

Skills and Qualifications:

• A self-starter with problem-solving abilities and the capacity to provide new ideas and develop work independently with little guidance from management
• Strong project management and organizational skills including the ability to multitask, be detail-oriented, prioritize, and more efficiently through many tight deadlines at once
• Ability to learn quickly, multitask, work under pressure, and prioritize projects effectively to meet key program deadlines consistently in a rapidly changing environment with a sense of urgency
• Highly motivated and skilled in leveraging data to create and execute high-performance marketing campaigns that consistently meet and exceed key business objectives
• Strong relationship skills in order to work cross functionally and leverage different departments to meet tight deadlines and overcome obstacles
• Excellent written and verbal communication skills with the ability to craft and edit copy for various communication pieces
• Highly proficient in Microsoft and/or Google office applications
• Experience with marketing automation and CRM platforms such as RPI, MoEngage, Responsys or Salesforce is a plus

Visa sponsorship not available for this role
Candidates must be willing to participate in at least one in-person interview.
Salary Ranges
Compensation: $63,150.00/Year - $90,000.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )