eCommerce Digital Shelf Associate

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride
You manage the media agenda in a particular geography.
How you will contribute
You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Media, including media buying and analytics, experience ideally gained across the agency and industry
• Digital media ideally with exposure to eCommerce best practice
• Working with and influencing external partners, matrixed local, regional and global stakeholders
• Having a test-and-learn mentality, taking learning and scaling them broadly.
• Having a bias to action
• Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
• Communicating effectively, verbally and in writing

More about this role
Position Summary:
eCommerce & Digital Shelf Associate will be responsible for executing the eCommerce strategy online. Responsibilities include digital shelf management across all retailers' websites, and total eComm business analytics & reporting. This position will provide support across all Mondelez Canada brands.
Key Responsibilities
1. eCommerce Digital Shelf Management.

• Own and manage the relationship with agencies and the automated platform for efficient content management and publication.
• Lead the digital shelf online, including PDPs (Product Detail Pages) and Brand Stores, by coordinating with external vendors and internal brand teams to create, collect, organize, improve, and disseminate branded content.
• Communicate with and drive digital shelf best practices with retailers across Canada
• Implement best practices and strategies across all brand copy and images. Ratings & Reviews planning and execution (sampling, influencers, Vine, etc.).
• Lead initial implementation and ongoing maintenance and training related to digital shelf

2. Reporting & Analytics.

• Generate monthly and quarterly analytic reports detailing metrics and make recommendations on improvements through testing and new tactics.
• Leverage automated platforms to understand and discover insights and be able to turn these into actions.

3. Budget Management.

• Manage digital and eCommerce marketing budget across all brands
• Responsible for spend tracking, budget reconciliation, and reporting to digital/eCommerce team, brand teams, and finance on a monthly basis

4. General.

• Ad-hoc project needs from the eCommerce team. Influence and educate stakeholders about eCommerce and best practices

Minimum Requirements:
Years and Type of Experience:

• 2-4 years Digital Marketing, eCommerce or Agency or CPG experience
• Excellent verbal and written communication skills. Experience preferred in writing, editing and crafting content for digital purposes
• Analysis & insights experience in a Digital, Sales or eCommerce capacity
• Proven ability to identify opportunities and proactively propose solutions

Skills and Abilities:

• Outstanding organizational skills and the ability to simultaneously handle multiple projects while meeting deadlines
• In-depth knowledge and understanding of retailer online platforms and their functionality and limitations (Amazon.ca, Walmart.ca, PCexpress.ca, etc.) and how they can be leveraged for different categories
• Solid understanding of Digital and eCommerce metrics, analytics, and ability to generate, analyze and interpret data
• High level of curiosity & proactivity as the eCommerce industry evolves so must we
• Experience writing, editing and crafting content for the online space
• High proficiency in Excel (including Pivot tables)
• Good technical understanding and can pick up new tools quickly
• Are currently an online shopper yourself

Education Level/Degree:

• BA or BS with focus on Communication or Marketing / BComm / Business (preferred but not mandatory)

No Relocation support available
Business Unit Summary
With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.
Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.
Job Type
Regular
Media
Marketing