Position Summary
The Director, Sales – Canada reports to the General Manager and is accountable for driving profitable sales growth across Canada (Central, East, and West regions). This role provides strategic leadership for national sales operations, including sales planning, market expansion, customer relationship development, and team leadership. The Director is responsible for aligning sales execution across regions and ensuring the organization operates with consistent, scalable, and effective commercial practices.
Strategic Sales Leadership
Develop and execute national sales strategies and annual/quarterly sales plans aligned with company growth objectives
Drive revenue growth, profitability, and market share expansion across Canada
Identify and act on new business opportunities across regions, channels, and customer segments
Provide strategic oversight of key national accounts via CDMs, guiding relationship management and execution while maintaining ultimate accountability for customer satisfaction, retention, and growth
Commercial Excellence & Standardization
Implement standardized sales processes, tools, and performance metrics across regions
Improve pipeline management, forecast accuracy, and overall sales effectiveness
Align sales strategy with estimating, engineering, operations, and product capabilities
Support pricing strategies and commercial decisions to ensure margin optimization
Leadership & Talent Development
Lead, coach, and develop CDMs and sales teams across Canada while driving succession planning and actively building leadership capability to ensure a strong pipeline of future sales leaders.
Establish a high-performance culture focused on accountability, collaboration, and results
Design and implement training and development initiatives to strengthen sales capabilities
Lead through change and drive alignment across regions and functions
Cross-Functional Collaboration
Partner with VP Sales- Architectural Metals, Finance, Engineering, and Marketing to align on business priorities
Support product launch initiatives, sales enablement, and market positioning
Ensure consistent customer experience and alignment across internal functions
Strategic Projects & Large-Scale Opportunities
Provide leadership in the evaluation and feasibility of large-scale projects
Support execution of complex, high-value sales opportunities
Identify and leverage opportunities for synergies across sister companies
Qualifications & Experience
10+ years of proven experience in sales leadership roles within construction, building materials, manufacturing, or related industries
Proven ability to lead sales transformation by leveraging CRM systems and data analytics to drive modern selling strategies, enhance consistency, and enable data-driven decision-making across the organization.
Experience managing multi-regional sales teams and complex accounts
Experience in Aluminum building envelop system, windows, doors, curtain wall would an asset
Demonstrated success delivering revenue growth and executing strategic sales initiatives
Strong commercial acumen including contracts, drawings, and project-based sales
Knowledge of building envelope systems (curtain wall/storefront) is an asset
University degree required
Leadership Competencies
Strategic mindset with ability to execute
Strong stakeholder influencing skills
Drives accountability and results
Cross-functional collaboration
Effective communication and executive presence
Ability to lead through change
Working Conditions & Requirements
Travel up to 50% mainly in Ontario
Bilingual (English/French) is an asset
Salary Range: CAD $140K to $180K
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Our Benefits
We care about and invest in our employees. We are proud to offer a comprehensive benefits package designed to support their well-being and foster professional development. Here is a glimpse of what you can look forward to if you join our team.
- Annual Incentive Program
- Competitive Benefits Package for employees and their dependents (Medical, Dental, Vision)
- RRSP with company contribution and matching
- Employee Stock Purchase Plan with company matching
- Paid Time Off/Vacation
- Paid Holidays
- Tuition Reimbursement
- Employee Assistance Program (EAP)
- Short Term and Long-Term Disability Program
- Training and Career Progression
Accessibility: We are committed to providing an inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please advise Human Resources of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.
Apogee and our brands are an Equal Opportunity Employer.
