About the Role:
We’re hiring a hands-on marketing operator to drive how AI, data, and systems drive pipeline growth and process efficiency.
You will define how AI is adopted across the marketing team, turning experimentation into repeatable workflows that improve output, speed, and quality. At the same time, you will own the systems, data, and infrastructure behind pipeline generation, ensuring marketing’s impact is measurable, visible, and trusted across the business.
This is a builder role with high visibility. You will work across marketing and RevOps, with direct influence on pipeline performance and how the team operates day to day.
Key Responsibilities:
Design and implement AI-driven workflows that improve campaign execution, content production, and operational efficiency
Turn one-off AI experiments into scalable, repeatable systems the team can run independently
Measure the impact of AI initiatives on pipeline and team productivity, and scale what works
Lead a structured crawl-walk-run adoption model that brings the full team along
AI workflows are embedded across the marketing team and tied to measurable efficiency gains
See marketing as an impactful player throughout the customer acquisition process and lean in to the ideal prospect journey to create an efficient and effective experience
Own end-to-end funnel performance, identifying and resolving breakdowns before they impact pipeline
Ensure data integrity, tracking accuracy, and system reliability across all campaigns
Build and maintain consistent reporting across the Marketing team that provide clear, actionable visibility into pipeline performance
Partner with Revops to evolve tech stack, including Marketo, Salesforce, ON24, Cvent, Qualified, and Asana
Partner with RevOps to define and standardize lifecycle stages, attribution models, and shared success metrics
Ensure marketing’s contribution to pipeline is clearly measured and communicated
Handle marketing-specific system configuration, troubleshooting, and reporting
Stay current on platform capabilities to maximize value from existing tools
Scale AI Across Marketing
Own Demand Infrastructure
Align Marketing and Revenue Operations
Qualifications:
7–10+ years in B2B SaaS marketing operations or demand operations
Deep, hands-on experience with marketing tech stack, including Marketo and Salesforce
Proven track record improving pipeline performance through systems, data, or automation
Experience deploying AI or automation into real marketing workflows with measurable results
Strong understanding of demand generation, funnel mechanics, and revenue attribution
Ability to operate both strategically and tactically and work across teams including Marketing, BDR, Revenue Operations, and GTM teams
Experience applying LLMs to real marketing use cases
Strong prompt design skills and ability to structure reusable workflows
Clear point of view on build vs buy decisions
Experience integrating AI into workflows with appropriate human oversight
Familiarity with ON24, Cvent, Qualified, and Asana
Applies a curiosity-driven growth mindset to identify opportunities and drive innovation across marketing systems and workflows
Why This Role:
Direct impact on pipeline and business performance leveraging your expertise to set the agenda
Ownership across AI adoption and demand infrastructure
High visibility with leadership and cross-functional teams
Opportunity to define how a modern marketing team operates with AI at its core
Strong team culture with highly skilled individuals who all strive towards the goal of an innovative and dynamic marketing motion
Cority Toronto, Ontario, CAN Office
250 Bloor Street East, 9th Floor, Box 15, Toronto, Ontario, Canada, M3W 1E6
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