Lead product marketing and enablement for Caseware’s audit and accounting solutions: develop customer-focused positioning, messaging, and assets; engage clients for market insight; align go-to-market with Sales, Product, and Marketing; represent the company at events; build and mentor a global product marketing team; and leverage AI-enabled solutions to support product marketing programs.
Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
The Director of Global Product Marketing will play a pivotal role in bridging the gap between Caseware’s product offerings and its commercial teams, ensuring customer-focused positioning that resonates with the audit and accounting industry. Reporting to the Chief Marketing Officer, you will develop compelling messaging that connects with our target audience, particularly professionals in the audit and accounting fields.
This role requires a deep understanding of both audit and product marketing and is ideally suited to someone with a background in audit who has transitioned into product marketing within a B2B SaaS environment.
❗This is an existing vacancy.
❗This is a full-time, permanent position.
📍 Location:
This position is available to all applicants eligible to work in Canada and residing in Toronto, Ontario. This is a hybrid role, working from office 3 days a week from our Downtown, Toronto office.
What you will be doing:
- Product Marketing Expertise: Leverage your product marketing expertise to understand the needs of the audit and accounting industry and craft messaging and positioning strategies that effectively communicate the value of Caseware's solutions.
- Client-Centric Focus: Develop messaging that addresses industry pain points and highlights key product features and benefits. Engage directly with clients through customer engagement initiatives and support activities to strengthen relationships and gather market insights.
- Strategic Collaboration: Partner closely with cross-functional teams, including Sales, Product, and Marketing, to align product messaging with customer needs and ensure cohesive go-to-market strategies.
- Product Positioning, Messaging, and Asset Creation: Lead content development and market positioning initiatives across Caseware's product portfolio. Serve as a subject matter expert in presentations, marketing materials, and promotional activities.
- Presentation Skills: Represent Caseware confidently at conferences, webinars, customer meetings, and industry events, communicating product value propositions and industry insights clearly and effectively.
What you will bring:
- Audit & Assurance Background: 3–5 years of experience in Audit & Assurance, with a strong understanding of audit standards, methodologies, and processes, at a minimum of the Senior Audit Associate or Audit Manager level.
- Product Marketing Experience: A minimum of 5 years of experience in product marketing or a related marketing role within a B2B SaaS organization. Candidates with backgrounds in product management, demand generation, growth marketing, or similar functions focused on audit, accounting, or ERP software are encouraged to apply.
- Technical Communication: Proven ability to translate technical product details into clear, customer-focused messaging.
- Collaboration: Demonstrated experience working cross-functionally with Product, Sales, and Marketing teams.
- Communication: Strong written and verbal communication skills, with the ability to engage diverse audiences.
- Team Development: Experience building, mentoring, and developing Product Marketing talent, ideally within a global organization.
- AI Proficiency: Comfortable and confident evaluating, utilizing, and building AI-enabled solutions to support Product Marketing programs.
Salary Range:
The annual base salary for this position is between $175,000 CAD and $185,000 CAD per year.
This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically.
What's in it for you:
▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
About Caseware:
Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at [email protected].
AI Usage:
The recruitment process may use AI assisted tools but not for candidate screening or assessment. All final hiring decisions are made by humans to ensure fairness, transparency, and oversight.
Background Check:
Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.
Caseware Toronto, Ontario, CAN Office
351 King St East, Suite 1100, Toronto, ON, Canada, M5V 1J6
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