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Forma.ai

Director of Engineering- ICM

Posted 15 Days Ago
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In-Office
Toronto, ON, CAN
Senior level
In-Office
Toronto, ON, CAN
Senior level
Lead two engineering teams focused on application areas, oversee product outcomes, contribute technically, and hire high-quality engineers.
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About Forma.ai: 

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. 

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.  

We’re welcoming equally driven individuals who are excited about creating something big! 

What you'll be doing:

Reporting to the CTO, you will lead at least two engineering pods, each focused on key application areas within our product. You’ll play a hands-on leadership role—guiding teams, shaping technical direction, and contributing directly to code and system design.

We believe in leading from the front. You don’t need to be the strongest engineer on the team, but you should be comfortable rolling up your sleeves regularly and setting a strong technical example.

You’ll be product- and outcome-focused, with a sharp sense of where to invest time and energy and where not to. You’ll work closely with Product Owners to deeply understand our business domains, help shape product vision, and drive meaningful results.

You’ll also help build your teams. Hiring great engineers is a critical part of this role, so experience attracting, assessing, and onboarding high-quality talent is important.

We genuinely value focus and efficiency. Meetings should be purposeful and structured. If you love excessive ceremonies, status updates, or meetings for their own sake, this role likely isn’t the right fit.

Our tech stack experience requirements are intentionally flexible. We expect strong engineers to adapt quickly. Experience with TypeScript, React, Python, Django, or .NET is a plus—but not a prerequisite.

The role’s key responsibilities are listed below:

  • Own product outcome for our flagship incentive compensation management product.
  • Lead a data engineering team and a web application team, each with 4-6 senior/staff engineers. Hire a third data team.
  • Strong ability to understand and frame business problems, and translate them into high-impact technical solutions. Often identifying simpler or more scalable alternatives that better serve both immediate and future needs.
  • Strong technical judgement to architect opinionated yet extensible enterprise software.
  • Contribute hands-on to coding and system design
  • Collaborate with Product Owners on feature ideation and prioritization
  • Strong understanding of data modeling, data pipelines, and data processing systems (batch and/or real-time)
  • Ability to make architectural tradeoffs across data storage, compute, and performance in high-scale environments
  • Ensure clear communication across teams when it matters most
  • Hire and grow high-performing engineers

What we're looking for:

  • You’re excited to work at a startup and enjoy building processes from the ground up
  • You’re a strong communicator and a creative storyteller
  • You can confidently manage multiple stakeholders, both internal and external
  • You ask thoughtful questions and bring genuine curiosity about people and their career paths
  • You’re a culture builder and positive team influence
  • You’re entrepreneurial, collaborative, and action-oriented
  • You bring a high level of professionalism and respect for confidentiality
  • You have meticulous attention to detail

What success looks like:

First 30 Days — Learn, Engage, and Contribute

  • Build a strong understanding of Forma’s product, including the core “happy paths” across key user workflows
  • Ramp on the technical stack, architecture, and development processes
  • Establish trust and working relationships with your engineering teams, Product, and leadership
  • Contribute hands-on to the codebase and begin participating in system design discussions
  • Deliver and ship initial tasks across teams to gain familiarity with execution and deployment pipelines

Success looks like: You are actively contributing, understand how the system works at a high level, and are building credibility with the team.

60 Days — Own, Align, and Influence

  • Develop a clear understanding of the broader product landscape and underlying system architecture (backend services, data pipelines, and application layers)
  • Identify key technical and organizational bottlenecks impacting team velocity or product quality
  • Build strong alignment with stakeholders on priorities, tradeoffs, and technical direction
  • Begin participating in hiring, interviewing, and coaching to strengthen the team
  • Contribute to system design and architectural decisions with increasing ownership

Success looks like: You are influencing technical direction, helping teams prioritize effectively, and contributing to team growth.

90 Days — Lead, Scale, and Deliver Impact

  • Take full ownership of engineering outcomes across your teams, ensuring consistent delivery and high velocity
  • Establish clear patterns for task prioritization, execution, and cross-team coordination
  • Propose and drive meaningful improvements across architecture, processes, or team structure
  • Lead the design and implementation of a significant system (e.g., backend service, data pipeline, or platform capability)
  • Actively shape hiring strategy and build a high-performing, engaged engineering organization

Success looks like: You are operating as a trusted technical and organizational leader—driving execution, making strong decisions, and delivering scalable impact.


Additional Job Info:

  • This position is for an existing vacancy
What you can expect from us

Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success.

Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.

Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader.

Our Values: 
  • Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions. 
  • Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
  • Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed. ­ 

Use of AI for Recruitment

Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.  

Our commitment to you: 

Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.

We thank all candidates for their interest however only qualified applicants will be shortlisted.

Forma.ai Toronto, Ontario, CAN Office

1 Yonge St, Toronto, Ontario, Canada, M5E 1E5

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