Role Summary
The Director of Data is a strategic leader responsible for transforming our data landscape into a unified, high-performing asset. You will lead the transition from fragmented, inconsistent reporting to a single source of truth that enables every stakeholder to make data-driven decisions with ease.
You will oversee the end-to-end data strategy, from governance and engineering to advanced analytics. Your goal is to move the organization away from manual data "tweaking" and toward a scalable, automated environment where data is a primary driver of product development and revenue growth.
Why this role exists
Currently, our data environment is fragmented across different platforms (Looker and PowerBI) and suffers from inconsistent definitions and manual processing. This role exists to fix these foundational issues, unify our customer data into a single lake, and ensure that data is never an afterthought in our product lifecycle. You will bridge the gap between technical execution and business value, making it possible for stakeholders to eventually interact with our data in a self-service, conversational, intuitive way.
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Responsibilities
• Champion a data driven decision-making culture: Embed data in every business decision, ensuring stakeholder self-service, proactive insight led decision making and shift from descriptive reporting to predictive and prescriptive insights.
• Establish a Single Source of Truth: Lead the consolidation of fragmented data sources into a unified layer to ensure consistent reporting across all regions and products.
• Define and Standardize KPIs: Create a coherent dictionary of business metrics so that "the truth" is the same for every department.
• BI Tool Strategy: Solve the current fragmentation of BI, creating a streamlined dashboard ecosystem that discourages "ad hoc" clutter.
• Data Governance & Quality: Implement rigorous standards for data cleaning, eliminating the need for manual raw data adjustments.
• 1st Party Data Transition: Strategy and execution of moving from 3rd party to 1st party data sources to future-proof our revenue streams.
• Product Integration: Work with Product and Engineering to ensure data tracking and analytics are baked into new features from day one, rather than added as an afterthought.
• Enable Personalization: Build a unified customer data lake that allows for advanced cohort segmentation and personalized experiences for our fans.
• Leadership & Roadmap: Review and manage the Data & BI teams, setting a prioritized roadmap that addresses technical debt while delivering high-impact business wins.
• Partner with Commercial and Product teams: Improve the revenue attribution and measurement and identify growth opportunities through data
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Must-Have Experience
• 10+ years in Data Leadership: Proven experience managing data engineering, analytics, and BI teams in a fast-paced digital environment.
• Architecting "Single Source of Truth": A track record of successfully consolidating fragmented data environments and migrating legacy systems.
• Cloud Data Expertise: Deep knowledge of modern data stacks (e.g., BigQuery, Snowflake, or AWS) and BI tools (Looker/PowerBI).
• Data Governance Mastery: Experience defining global KPIs and implementing data quality frameworks that eliminate manual reporting errors.
• Commercial Mindset: Ability to translate complex data issues into clear business outcomes, specifically regarding 1st party data and programmatic revenue.
• Stakeholder Management: Experience working with C-suite and Product leads to embed data into the core business strategy.
Nice to Have
• Experience in sports media, iGaming, or high-volume consumer tech.
• Exposure to AI/LLM integration for "conversational" data interfaces.
• Experience managing data transitions during mergers or acquisitions.
