Company Description
We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (15000+ experts across 26 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!
Job Description
- Plan, design, and build highly scaled paid search and shopping/PLA campaigns
- Monitor and manage multiple client campaigns as they relate to program goals and objectives
- Proactively expand and improve ad campaigns based on client business needs
- Work with feed management partners and participate in feed health assessments
- Provide ongoing analysis of campaigns, visibility and traffic metrics
- Conduct keyword research and additions to new and existing campaigns
- Conduct ad-copy adjustment and testing according to best practice
- Manages landing page optimization and tracking URLs
- Provide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy team
- Perform competitive search analysis
- Assist in the development of ongoing departmental strategies and processes
Qualifications
- 2 years of paid search/SEM marketing experience desired (agency experience a plus)
- 2-3 years of shopping/PLA experience a plus
- Experience with Structured Data/Data Feeds as they apply to Google & Bing Shopping Ads aka PLAs is preferred.
- Ability to analyze data and trends to continually optimize media accounts for efficient ROI
- Deep experience with Google Adwords and Bing Ads (certifications strongly preferred)
- Experience with executing campaigns focused on driving online sales, optimizing to a ROAS
- Strong understanding of Google Analytics
- Keyword research and experience estimating campaign size and budget
- Detailed report creation for paid campaigns
- Excellent interpersonal skills, including strong written and verbal communication skills
- Strong attention to detail, problem-solving, and time management skills
- Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude a must
Nagarro Toronto, Ontario, CAN Office
100 University Ave,, Toronto, Ontario , Canada, M5J
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