Demand Generation Manager

.What We Do and Why It Matters

• No one can ignore the internet these days—and a lot of great things are happening online—but we also know that online harms are damaging many individuals, communities, and organizations. It’s Pagefreezer's vision to make the Internet a safer place by delivering solutions that transform how people protect integrity online, ensuring accountability, and enabling the pursuit of justice.
• Pagefreezer simplifies compliance and litigation by automatically archiving websites, social media, mobile text messages, and enterprise collaboration platforms for every stage of the information governance lifecycle. We enable organizations to create and share defensible records of their data, quickly and easily in our dashboard, in real-time—every like, share, edit, and deletion.

About the Role: 

As a Demand Generation Manager, you will be an individual contributor driving high-impact marketing campaigns to generate and nurture leads, fueling our sales pipeline. This role is perfect for a data-driven and hands-on B2B SaaS marketer who thrives in multi-channel execution—leveraging email, paid media, webinars, and content marketing to optimize engagement and conversions. You’ll collaborate closely with a sales and marketing that is actually aligned, track key performance metrics, and continuously refine strategies to maximize pipeline creation. If you’re passionate about demand generation and love turning insights into action, this role is for you! 
View the full Job Description Here

What You’ll Do as a Demand Generation Manager

• Develop and execute multi-channel demand generation campaigns to meet pipeline targets.
• Optimize performance across digital channels, including email, webinars, paid media, and social.
• Collaborate with sales to align outreach messaging, provide follow-up resources, and drive lead-to-deal conversions.
• Manage vendor and freelance contributor relationships to ensure smooth campaign execution.
• Track and analyze KPIs like ROI, CAC, and conversion rates to refine strategies.
• Create compelling promotional copy for mass emails, social media posts, landing pages, followup sequences, etc. 
• Oversee event and tradeshow selection, negotiations, promotion, lead hand-off, and post-event ROI measurement.
• Partner with sales and the rest of marketing to enhance pipeline generation and optimize processes.

What We’re Looking For

• Alignment with Pagefreezer's Core Values
• Demand Generation Expertise: 4+ years in a B2B demand generation marketing role, with a proven ability to strategize and execute demand-generation campaigns for Enterprise-level clients.
• Lead Nurturing Experience: Skilled in nurturing leads through long buying journeys and across various personas in Enterprise companies.
• Enterprise Persona Knowledge: Skilled at marketing to varied personas in Enterprise companies.
• Data-Driven: Comfortable managing lead data in tools like HubSpot, spreadsheets, and analytics platforms.
• Research and Opportunity Identification: Experienced in researching and identifying new marketing opportunities.
• Cross-Industry Knowledge: Familiarity with marketing industry-agnostic products or services catering to diverse industries.
• Project Management Skills: Adept at managing multiple projects simultaneously while meeting deadlines, budgets, and quality expectations.
• Analytical and Creative Balance: Capable of transitioning between creative brainstorming and data-driven analysis to optimize campaigns.
• Proven Results: Demonstrated track record of meeting or exceeding KPIs, including leads generated, pipeline created, impressions, clicks, and traffic growth.
• Detail-Oriented: Ensures thorough preparation and effective communication across campaigns and initiatives.
• Effective Communicator: Excellent written and verbal communication skills, with the ability to convey complex ideas to diverse audiences.
• Performance Optimization: Proficient in identifying thriving and underperforming campaigns, making data-driven decisions on campaign adjustments.
• Writing Skills: Experienced in marketing copy creation and editing across various platforms.
• Technical Proficiency: Confident using tools like HubSpot CRM, HubSpot Marketing Suite, Linkedin Campaign Manager, Google Ads, Google Workspace, Excel, and common social media platforms.
• Independent and Proactive: Ability to work independently in a remote setting while maintaining strong collaboration with cross-functional teams.

What Pagefreezer offers:

• Values-led culture: Guided by our six core values, we’ve been named Canada’s Most Admired Culture 2023 and 2024, one of BC’s Top Employers 2024 and as one of Canada’s Top Small & Medium Employers for 2024.
• Competitive Compensation: $95,000–$110,000 CAD. Total compensation depends on experience, skills, and location and includes non-cash rewards.
  • Extended Health Benefits
  • $600 Annual Lifestyle Spending Account 
  • 9 mental health/sick days 
  • Volunteer Paid Time Off 
  • Group RRSP/TFSA 
  • Retirement Savings Match 
  • Paid Time Off 
  • Monthly Work from Home Stipend
  • Employee Stock Option Plan
  • $1,000 Annual Learning Budget 
  • Remote first environment
  • "Work from (Almost) Anywhere" policy

We take a human-centered approach: every application is reviewed by our team. Avoid AI-generated responses in your application and let your unique skills and experiences shine! We are committed to equity, diversity, and inclusion in our hiring process, ensuring that all candidates have a fair opportunity to showcase their talents.