Our mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide.
Better Collective is the team behind industry-leading sports and betting media brands such as Action Network, HLTV, RotoGrinders, The Nation Network, BolaVIP, and Playmaker, reaching 400M+ monthly visits across digital, social, mobile, and CTV platforms.
With FanReach at the core of our audience strategy, we’re transforming first-party data into a powerful monetization engine for advertisers. We connect high-intent sports fans with performance-focused brands through advanced data, contextual targeting, and scalable audience solutions.
We’re now looking for a Data & Strategy Operations Specialist to help stand up, implement, and operationalize our Data Management Platform (DMP) and contextual targeting solutions from the ground up.
This is a high-impact individual contributor role, ideal for someone who thrives in ambiguity, enjoys building systems from scratch, and knows how to turn complex data into commercial outcomes.
You’ll report directly to Alex Payne and work closely with Commercial, Product, Tech, and Data partners across regions.
You’re a builder at heart. You’ve helped implement or operate a DMP, CDP, or audience data solution before, and you’re excited by the challenge of taking something from zero to one.
You’re equally comfortable going deep into technical details and stepping back to think strategically about monetization, scale, and market impact. You can work independently, but you know when and how to collaborate to move things forward.
Sports experience is a plus, curiosity, ownership, and execution mindset are essential.
Here are some of the ways you’ll contribute to our mission:
Own the day-to-day operation, maintenance, and optimization of Better Collective’s DMP and contextual targeting solutions.
Act as the primary point of contact with our DMP vendor and the internal go-to expert for audience data capabilities.
Build, analyze, and scale audience segments using first-party, contextual, and partner data.
Profile and segment advertising inventory to ensure scale, brand suitability, and commercial viability.
Collaborate with data providers and aggregators to strengthen and expand our data offering.
Work closely with Sales, RevOps, Media Planning, and Account Management teams to support data-driven media sales.
Help translate data and platform capabilities into clear commercial insights for internal stakeholders.
Support FanReach product development by providing actionable insights and operational feedback.
Ensure data practices align with privacy and compliance standards (GDPR, CCPA, etc.).
5+ years of experience in Data Operations / RevOps, specifically within a Publisher, Media House, or AdTech Sell-Side environment (Manager / Senior level).
Mandatory, hands-on experience operating a DMP (Data Management Platform)—including audience segmentation, taxonomy creation, and activation to power ad inventory and sales.
Strong balance of technical data proficiency and commercial revenue strategy—able to translate complex data infrastructure into actionable, monetization-driven insights for Sales and RevOps teams.
Proven understanding of first-party data, identity resolution, contextual targeting, and brand suitability frameworks across digital ad channels.
Strong communication skills with the ability to bridge the gap between technical data engineers and commercial stakeholders.
Comfortable working independently in an individual contributor (IC) role, owning end-to-end outcomes in fast-paced environments.
Experience in sports media, iGaming, or performance advertising.
Global or multi-market experience (US, LATAM, EMEA).
Familiarity with programmatic, direct sales, and data licensing models.
Experience working with Google Ad Manager (GAM), with a solid understanding of analytics and the ability to apply data insights (e.g., Google Analytics, campaign and performance metrics) to inform strategy and decision-making.
You’ll report to Alex Payne, a strategic leader focused on building scalable, data-driven commercial products. Alex values ownership, clarity, and collaboration, and will partner closely with you while giving you the autonomy to build and execute.
You’ll also collaborate with Commercial leadership, Product, Tech, and Data teams across regions.
Collaborative environment with open communication and trust.
Global exposure, working with teams across regions and markets.
Real ownership & impact: your work directly shapes how the brand shows up every day.
Room to grow, with support for learning and new challenges.
Balance & flexibility, whenever possible.
A culture that’s informal, supportive, and fun, expect memes, good coffee, and lively Slack channels.
We’re excited to learn more about you!
Application review by our People team
Intro interview with Talent / People
Interview with the Hiring Manager
Final conversation
Offer & reference checks
Our process may vary slightly by role or location, but we’ll keep you informed at every step.
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