CRM & CDP Technical - Integration Analyst

WHO WE ARE

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team.

For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Don’t miss this opportunity! Submit your application by November 27, 2026 to be considered for this exciting opportunity.

WHAT YOU'LL BE DOING

Air Canada Vacations is executing a major business and technology transformation program (“Leapfrog”), including the implementation of a new Microsoft Dynamics CRM and Bloomreach Customer Data Platform (CDP). This role is responsible for the technical oversight of data and integrations to ensure CRM and CDP are implemented as scalable, secure enterprise platforms and integrated with ACV’s broader ecosystem (e.g., reservations system, digital channels, and downstream platforms).

Role Purpose

Own the technical and integration oversight for the Microsoft Dynamics CRM and Bloomreach CDP implementation—ensuring data integrity, identity resolution, and reliable integrations across ACV systems. Acting as ACV’s internal technical authority, you will work with architects and system integrators to validate designs, reduce delivery risk, and help ACV retain the knowledge needed for stable post‑go‑live operations

Key Responsibilities

• Serve as the technical CRM/CDP SME within IT throughout implementation.
• Define and validate CRM/CDP data model requirements and data flows supporting unified customer profiles.
• Define/validate identity resolution and matching logic (deduplication, stitching, and rules needed to unify customer profiles
• Define/validate data ingestion patterns (batch and real‑time options) and oversee data onboarding approach with vendors.
• Partner with architects and system integrators on CRM–CDP integration design and end‑to‑end data movement across systems.
• Provide technical input on interfaces and integration mechanisms (e.g., REST APIs, webhooks, file-based imports) relevant to CDP ingestion/export needs
• Ensure non‑functional requirements are addressed, including data quality, performance, security, and compliance
• Participate in system/integration testing, data migration validation, and production readiness activities.
• Create and maintain technical documentation and support internal knowledge transfer to enable ACV to operate and enhance CRM/CDP post go‑live.

WHAT YOU BRING TO THE TEAM

• Bachelor’s degree in Computer Science, Information Systems, Engineering, or a related technical field
• An equivalent combination of education and relevant technical experience will be considered
• Microsoft Dynamics 365 certifications (e.g., Customer Engagement, Customer Service, Sales, or Solutions Architect track)
• Microsoft Power Platform certifications (Power Platform Functional Consultant or equivalent)
• Customer Data Platform (CDP) certifications (Bloomreach preferred; Salesforce CDP, Adobe, or equivalent acceptable)
• Data or integration‑related certifications (data modeling, data engineering

Required Qualifications

• 5+ years of experience as a System Analyst / Technical Analyst supporting enterprise platforms.
• Strong hands‑on experience with MS Dynamics 365 CRM / Customer Engagement in areas such as architecture concepts, data model, & integrations.
• Experience supporting CDP implementations; Bloomreach experience is an asset.
• Identity resolution / customer profile unification concepts (matching rules, deduplication).
• Knowledge of Data ingestion approaches (real‑time vs scheduled/batch).
• Knowledge of Integration patterns and common interfaces (REST APIs, file-based imports).
• Knowledge of Proven ability to review vendor/SI designs, identify risk, and drive outcomes.
• Bilingual in French and English (Verbal & Written)

Technical Skills

• Dynamics 365 CE platform and data modelling
• CDP concepts: ingestion, segmentation/journeys enablement, activation flows (platform knowledge)
• Familiarity with REST APIs, webhooks, and file‑based data imports
• Cust-360: identity resolution, de-duplication

Leadership & Interpersonal Skills

• Strong verbal and written communication skills
• Ability to engage and influence stakeholders across business, IT, and vendors
• Collaborative, team‑oriented working style
• Sound judgment and structured problem solving
• Comfortable operating in ambiguity and fast‑paced delivery environments
• Ability to lead technical discussions/workshops and drive decisions
• Ownership mindset and accountability for outcomes

WHY WORK WITH US?

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
• Hybrid work model: Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
• We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.  

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.