The Content Specialist creates engaging short-form content for campaigns, optimizing for engagement and conversion while leveraging AI tools to enhance content production.
Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
We’re looking for a Content Specialist who thrives at the intersection of creativity, storytelling, and AI-powered efficiency.
This role focuses on creating high-impact, short-form content that drives engagement and action, including campaign emails, ad copy, website messaging, and digital experiences. You’ll play a key role in bringing our brand and campaigns to life through clear, compelling, and conversion-focused writing.
This is an exciting opportunity for a creative writer and modern content creator who understands how to blend human insight with AI tools to produce smarter, faster, and more effective content at scale.
❗This is a new role.
❗This is a full-time, permanent position.
📍This is a hybrid role, requiring the successful candidate to work three days a week at our Toronto office (351 King St E, Toronto, ON).
What you will be doing:
- Write compelling, high-performing copy for:
- Campaign emails
- Paid and organic ads
- Website pages and landing pages
- Social and digital content
- Craft clear, engaging messaging that aligns with brand voice and campaign objectives
- Translate complex ideas into simple, impactful content that resonates with target audiences
- Partner with Demand Generation, Product Marketing, and Brand teams to support campaign execution
- Develop content optimized for engagement, click-through rates, and conversion
- Continuously refine messaging based on performance and insights
- Leverage AI tools to enhance ideation, writing, and content production
- Use AI to improve speed, scalability, and personalization across content outputs
- Experiment with new tools and approaches to continuously evolve how content is created and delivered
- Analyze content performance and apply learnings to improve future outputs
- Test variations of messaging and formats to optimize results
- Collaborate with analytics and marketing teams to align content with business goals
- Contribute to blog posts, articles, and other long-form content as needed
- Support content repurposing, turning long-form content into engaging short-form assets
- Ensure consistency in voice and messaging across all formats
Campaign & Conversion Focus
AI-Driven Content Creation
Performance & Optimization
Long-Form Content Support
Short-Form Content Creation
What You Bring
- 3–5 years of experience in content marketing, copywriting, or digital marketing
- Strong writing and storytelling skills, with a focus on short-form, high-impact content
- Experience writing for digital channels (email, ads, web, and social)
- Familiarity with AI tools for content creation, and a willingness to experiment and learn
- Ability to balance creativity with performance and business objectives
- Strong attention to detail and the ability to manage multiple projects
What Sets You Apart
- You are a creative thinker and storyteller who knows how to capture attention quickly
- You understand how to write for both humans and performance
- You embrace AI as a tool to enhance creativity and efficiency
- You are curious, adaptable, and excited by the future of content and marketing
- You bring energy, ideas, and a collaborative mindset to the team
Salary Range:
The annual base salary for this position is between $70,000 CAD and $80,000 CAD per year.
This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically.
What's in it for you:
▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
About Caseware:
Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at [email protected].
AI Usage:
The recruitment process may use AI assisted tools but not for candidate screening or assessment. All final hiring decisions are made by humans to ensure fairness, transparency, and oversight.
Background Check:
Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.
Caseware Toronto, Ontario, CAN Office
351 King St East, Suite 1100, Toronto, ON, Canada, M5V 1J6
Similar Jobs
Insurance • Financial Services
As a Digital Content Specialist, you'll create user-centered content for insurance-related digital products, collaborating with multiple teams and ensuring accessibility and compliance with UX standards.
Top Skills:
Adobe Experience ManagerAi ToolsCmsFigmaGoogle GeminiJIRASeo
Other • Professional Services • Real Estate • Energy
The Federal Business Development Content Specialist develops and edits proposal content, ensuring alignment with federal scoring criteria, manages multiple assignments, and collaborates with marketing and technical teams to highlight GHD's strengths.
Top Skills:
Indesign
Energy • Renewable Energy
The Content Marketing Specialist at Cyclic Materials will produce high-quality content for various channels, translating complex technical concepts into clear messaging while collaborating with marketing and technical teams.
Top Skills:
Content Management SystemsDigital MarketingSeo
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
