Content Marketing Manager

Vidyard is the leading provider of AI-powered video messaging and engagement solutions for modern revenue teams. Trusted by 100,000+ companies, Vidyard helps go-to-market teams connect with buyers more personally and effectively at scale - accelerating deal cycles, increasing close rates, and humanizing digital communication. With AI video tools, real-time analytics, and automated workflows, Vidyard is redefining how companies grow revenue through video.

Vidyard is seeking a Content Marketing Manager to join our Demand Generation team. Reporting to the Senior Manager, Growth and Demand Generation, you’ll play a key role in building and optimizing a search-first content engine that drives organic growth, engagement, and pipeline impact across the funnel.

We believe this role is perfect for someone looking to grow a brand in the SEO, AEO, and AI-search space while owning work that directly impacts business outcomes. This is an opportunity for someone who is passionate about content, energized by testing and optimization, and excited to experiment with new formats, channels, and discovery models. 

As part of a company that’s building AI-enabled products, we’re looking for someone who is comfortable using AI tools to enhance their own work and accelerate outcomes, while applying strong editorial judgment and strategic thinking. You’ll be part of a culture that values experimentation, continuous learning, and finding smarter ways to solve problems.

This is a remote-first role open to candidates located in Canada.

Our Demand Generation team is a cross-functional group of high-performing marketers aligned around driving scalable, predictable growth. The team includes roles across content, lifecycle, performance, demand, automation, and growth, all working together to solve complex growth challenges.

Together, we are responsible for driving awareness, engagement, and revenue by building and optimizing full-funnel demand programs. We do this through sprint-based execution, data-driven decision-making, and continuous experimentation across organic and paid channels. The team thrives on problem-solving, enjoys digging into performance data and reports, and adapts quickly to changing priorities in an evolving digital marketing landscape.

• Content Strategy & Creation: Own the full content lifecycle, from ideation, creation, optimization, and distribution, across website copy, blog and SEO content, social, paid ads, and key demand gen assets, translating technical concepts into clear, compelling narratives.
• SEO & LLM/AI Search-First Content: Lead search-first content strategy across traditional SEO and LLM-powered discovery by building content designed for ranking, retrieval, summarization, and citation in AI-driven search experiences.
• SEO Agency Management: Manage and partner closely with an external SEO agency, setting priorities, evaluating recommendations, and ensuring SEO insights translate into high-quality, on-brand content that supports business goals.
• Distribution, Performance & Optimization: Drive content distribution across owned, earned, and paid channels while measuring and optimizing performance across organic traffic, AI-search visibility, engagement, and conversion metrics.
• AI-Enabled Content Creation: Use AI tools to accelerate research, ideation, and optimization while applying human editorial judgment to preserve accuracy, originality, and a consistent brand voice.
• Cross-Functional Collaboration: Partner with Product Marketing, Demand Gen, Brand, and Analytics to support launches, GTM initiatives, and thought leadership with high-impact content.

• 2-4 years of experience in B2B tech content marketing, SEO content, or a related role.
• Proven ability to create content that drives organic growth and supports demand generation.
• Experience managing or working closely with an SEO agency.
• Strong understanding of modern SEO and how search is evolving with LLMs and AI.
• Reporting and dashboard creation experience with tools like GA4, SEMrush, and working knowledge of google tag manager
• Hands-on experience using AI in content creation and strategy without sacrificing quality or voice.
• Excellent writing and editing skills across long-form and conversion-focused formats.
• Experience is creating content for social media platforms, driving engagement for driving awareness in brand and product.
• Experience optimizing content for generative or answer-based search.
• Familiarity with structured data, entity-based SEO, or technical SaaS products.
• Exposure to content experimentation or CRO.

• Marketo
• Metabase
• Tableau
• Google Analytics 4
• Google Tag Manager
• Looker
• HockeyStack
• WordPress
• Salesforce

We believe the hiring process should be clear, respectful, and equitable for every candidate. 

The salary range for this role is: $84K - $93K - $103k CAD in Canada.The salary range is designed to capture the full journey from developing skills to excelling in the role. Most new hires join close to the midpoint, which aligns with being fully capable in the position.

• Compensation: At Vidyard, we’re committed to fair and transparent pay that reflects both where you are today and where you can grow. Our compensation is guided by market data and structured salary bands that consider skills, experience, performance, and internal equity to ensure fairness and competitiveness across all roles.
• AI in Hiring: AI-enabled tools are used to assist in reviewing applications and documenting evaluations. These tools help us work smarter, but all final hiring decisions are made by people who take the time to consider your unique strengths and experience. This is the same reason why we ask that you refrain from using AI Interview assistants during your interview process.

Accessibility for All: We’re committed to creating an accessible recruitment process. If you require accommodation at any stage, reach out to our recruitment team at [email protected].

At Vidyard, success comes from individuals who align with our core values, embrace challenges, and contribute to our high-performing, customer-obsessed culture. You’ll thrive here if you:

• Put Customers First: You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products.
• Embrace Innovation: You think creatively, challenge the status quo, and continuously explore new ways to improve and grow—both personally and professionally—including how you leverage AI and emerging technologies in your work.
• Value Collaboration: You work effectively across teams, listen actively, and contribute to a supportive and inclusive environment (see our statement of dedication to DEIB here).
• Act with Urgency: You’re motivated, proactive, and thrive in a fast-paced, dynamic environment where priorities can shift quickly and change is expected.
• Take Ownership: You own your work, take responsibility for outcomes, and are proud of delivering results that drive impact.
• Strive for Excellence: You maintain high standards, are goal-oriented, and continuously push yourself and your teammates to do their best.
• Use AI Thoughtfully: You’re curious and proactive about adopting AI tools to work smarter, increase impact, and scale results—while understanding the importance of human judgment, ethics, and continuous learning.

At Vidyard, we’re passionate about creating an environment where you can succeed—both personally and professionally. Here’s what you can look forward to:

• Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy remote-first flexibility, unlimited vacation, and the option to work abroad for up to 90 days each year.
• Competitive Benefits: Start day one with comprehensive, flexible benefits tailored to support you (RRSP match and stock options included following completion of your probationary period).
• Wellness & Mental Health: Flexible spending accounts and $1,500 annually for mental health support through Inkblot.
• Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits.
• Growth & Development: $1,500 annual allowance, mentorship, and regular review cycles to support your professional development.
• Purpose & Impact: Paid volunteer hours and Employee Resource Groups to champion inclusion and community.
• Your Workspace, Your Choice: Remote-first with the option to collaborate in our office space in Kitchener, Ontario.

Come join a team where your best life meets your best work!