Content Marketing Coordinator

Founded in 1988, and headquartered in Toronto, Tricon Residential is one of North America’s preeminent rental housing providers. 

Tricon was one of the first movers to enter Toronto’s purpose-built rental apartment sector with scale in 2016 and is developing the highest quality multi-family portfolio in North America’s fastest growing city. Tricon is the leader and most active developer in the marketplace with a 6,000+ pipeline of new units. At Tricon, we are reimagining rental living – Tricon properties are concentrated in prime downtown Toronto locations, and are defined by design excellence, signature resort-quality amenities, exceptional customer service, and lifestyle programming that fosters connections and builds community. To learn more, please visit: Tricon Residential Toronto

Job Description

The Content Marketing Coordinator will be responsible for creating engaging content that showcases the resident experience within Tricon’s new state of the art rental communities. This role entails the production of digital, video, mobile, social, and photography content creation throughout the resident lifecycle with a focus on capturing community events and resident programming. This position will collaborate with various departments, as well as outside agencies and contractors, on projects to ensure the brand is accurately portrayed.

• Assist in the development and execution of a comprehensive content marketing strategy, conducting content audits to identify gaps and opportunities, and monitor industry trends to inform strategy

• Create, edit and manage photo and video content as well as provide other support with designing and adapting photos and illustrations

• Ensure content assets are well organized and managed in a shared folder, up to date and easily accessible by the rest of the organization, and deliver final assets in a timely manner

• Oversee photo/video equipment including cameras, lighting, audio recording devices, and preparing spaces used for content creation

• Collaborate and communicate effectively with internal teams (marketing, communications, operations, development, HR), executives and other internal stakeholders on content creation opportunities that align with overall business goals

• Cultivate and manage relationships with property teams (property management, resident experience, leasing) and residents to capture evening and weekend community events, resident testimonials, partnerships, interviews, and retail/commercial tenants

• Use a data driven and analytical approach to develop the most effective campaigns to grow engagement across channels, maximizing opportunities across customer touchpoints

• Optimize and maintain day-to-day planning & tracking tools for organization visibility; master content calendar, seasonal calendar, plans, campaign management, monthly reports & updates

• Maintain and strengthen the Tricon brand position. Serve as a gatekeeper of the brand, ensuring all content is consistent with the brand’s voice, style and messaging

• Model Tricon’s values and cultivates an environment of teamwork, diversity, accountability, openness, and excellence

Qualifications:

• Exceptionally skilled in capturing high-quality photos and vertical and horizontal videos using DSLR cameras and smartphones, and proficiency with editing using Adobe Creative Cloud (Photoshop, Premier Pro, Lightroom, etc.)

• The ideal candidate will have strong creative skills with a knack for creating compelling content, a passion for storytelling, and the ability to work collaboratively in a fast-paced environment.

• Familiarity with major and emerging social media platforms and their best practices

• Strong project management skills to successfully manage multiple projects simultaneously and deal with changing priorities

• Ability to work in a changing environment, learning and adapting as needed

• Ability to work independently without supervision, and also with a team

• Self-starter and ambitious--willing to identify and do what needs to be done

• Strong desire and passion for the real estate industry

Minimum Requirements:

• Post-Secondary Degree/Diploma in Marketing, Public Relations and/Communication or Business Management/BCom

• 1 to 3 years' related hands-on experience in photography, video content creation and/or marketing

• Experience with professional photography and video creation and editing tools such as Adobe Premiere Pro, Photoshop, Illustrator, After Effects, etc.

• Excellent written and verbal skills

Tricon Residential Inc. is an owner, operator and developer of a portfolio of approximately 38,000 single-family rental homes in the U.S. Sun Belt and multi-family apartments in Canada. Our commitment to enriching the lives of our employees, residents and local communities underpins Tricon’s culture and business philosophy. We provide high-quality rental housing options for families across the United States and Canada through our technology-enabled operating platform and dedicated on-the-ground operating teams. Our development programs are also delivering thousands of new rental homes and apartments as part of our commitment to help solve the housing supply shortage. At Tricon, we imagine a world where housing unlocks life’s potential.

At Tricon, we are committed to creating a workplace where every individual is valued for their unique contributions, experiences, voices, and backgrounds. By embracing these principles, we aim to positively impact our business and the communities we serve, creating a lasting legacy where everyone can thrive.