Perform customer segmentation, cohort and product performance analyses; evaluate web and campaign effectiveness; extract data using SQL; build reports and dashboards; support A/B testing, tagging/tracking, and stakeholder insights for the commercial and marketing teams.
Job Description
As a Commercial Business Analyst, your main focus will be to conduct customer segmentation, cohort analysis, and product performance reviews; Act as expert user of SQL and data platforms, supporting data extraction; and provide insights on campaign effectiveness, including conversion attribution and return on ad.
This on-site role reports into our Commercial Manager and is based out of the Toronto Support Office.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*
- Insights and analytics
- Conduct 360 analysis from customer, web and sales perspective to gather insights relevant for Commercial team
- Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales
- Provide insights on campaign effectiveness, including conversion attribution and return on ad spend
- Analyze sales, customer and web data to draw insights related to QCP, product, assortment and pricing
- Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
- Conduct customer segmentation, cohort analysis, and product performance reviews
- Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels
- Act as expert user of SQL and data platforms, supporting data extraction and team upskilling
- Collaboration
- Generate regular reports and dashboards with actionable insights for stakeholders
- Support Experience Lead, E-com Leads, Commercial Managers and Marketing team with analytics activities and share insights
Qualifications
Who You Are:
- Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or related field
- Proficiency in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI
- Strong knowledge of A/B testing methodologies and web tracking implementation
- Strong analytical, reporting, and presentation skills
- 2+ years’ web analytics experience, preferably in eCommerce or fashion retail
Additional Information
Why You’ll Love Working at H&M
- We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
- We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
- You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
- You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS
Compensation: salary is $97,200
*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.
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