As a Campaign Specialist, you will develop and execute integrated marketing campaigns, monitor their performance, conduct A/B testing, and collaborate with teams to optimize results while ensuring alignment with marketing objectives.
Dew Software is seeking a dedicated and talented Campaign Specialist to join our team. As a leading player in the Digital Transformation space, we work with Fortune 500 companies to drive their digital innovation and transformation. We are committed to delivering exceptional outcomes and helping our clients achieve their marketing objectives. As a Campaign Specialist, you will play a crucial role in planning, executing, and optimizing marketing campaigns across multiple channels. Join our dynamic and collaborative team and contribute to the success and growth of our clients.
Responsibilities
- Develop and execute marketing campaigns across various channels, including email, social media, and digital advertising
- Create and implement campaign strategies to drive customer acquisition, retention, and engagement
- Coordinate with internal teams to ensure campaign messages align with overall marketing objectives
- Monitor campaign performance and analytics to optimize results and ROI
- Conduct A/B testing and analyze campaign data to identify areas for improvement
- Stay up-to-date with industry trends and best practices in campaign management
- Collaborate with cross-functional teams to ensure seamless execution of campaigns
- Prepare campaign reports and provide insights and recommendations to stakeholders
- Bachelor's degree in Marketing, Business, or a related field
- 2+ years of experience in campaign management or digital marketing
- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, or Salesforce Marketing Cloud)
- Strong understanding of digital marketing channels and tactics
- Experience in managing email marketing campaigns and familiarity with CAN-SPAM regulations
- Excellent analytical and problem-solving skills
- Strong attention to detail and ability to multitask
- Excellent written and verbal communication skills
- Ability to work effectively in a team environment
- Experience with CRM platforms (e.g., Salesforce) is a plus
Top Skills
Crm Platforms
Marketing Automation Platforms
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