Campaign Coordinator, CRM

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.

Campaign Coordinator, CRM

Four Seasons has an exciting opportunity in the Global Commercial Organization for a Campaign Coordinator, CRM. This role will assist the Campaign Manager, CRM with campaign management and execution of our lines of business (i.e. Four Seasons Yacht, Retail, Drive, etc.), while supporting subscriptions and email marketing technology projects as needed. The role has a wide range of opportunities for marketers looking to expand their skillset in data driven integrated and email campaigns.

What You’ll Be Doing:

Campaign Execution

• Support content calendar creation, management, and campaign execution
• Review/Assist writing agency briefs and ensure creative aligns with strategic objectives and deliverables outlined.
• Lead creative review and QA process with regional teams, properties, and business stakeholders.
• Create new campaigns and triggered communications across the guest journey from strategy to launch.
• Develop targeting strategies and dynamic content to increase personalization and relevancy
• Monitor world news to ensure appropriate communications are being deployed.
• Work with Digital Test & Learn, Reporting and Development teams to ensure optimization of campaigns and smooth launch process.
• Ensure compliance to CASL and GDPR

Cross-Functional Stakeholder Management

• Support project management of integrated marketing campaigns with the corporate marketing and communications team.
• Build and maintain professional cross department relationships with team members across the business.
• Support CRM team in collecting and maintaining best practices for campaigns.

Support Strategic Projects

• Maintain best practice standards for email campaigns and share knowledge with partner agency.
• Document processes to increase efficiency of campaign development and deployment.

What You Bring:

• University or college degree in Business or Marketing Communications required.
• A minimum of 2 years’ experience working within a CRM/loyalty role. Previous administrative and project management experience highly desired.
• Agency experience considered an asset.
• Previous experience in a CRM role.
• Experience managing marketing campaign calendars and executing integrated marketing campaigns.
• Experience working on projects with cross functional teams and global stakeholders.
• Experience working with developers on Salesforce Marketing Cloud.
• A working knowledge of A/B testing, campaign reporting, and presenting data and insights.
• Knowledge of email marketing and integrated marketing.
• Proficiency in Word, Excel and PowerPoint required.
• Proficiency in data driven marketing/loyalty/integrated campaigns required.
• Knowledge of business and marketing practices highly desired.
• Experience in Salesforce Marketing Cloud is an asset.

Key Skills/ Who You Are:

• Ability to work well under pressure and to handle several deadlines at the same time.
• Takes initiative to solve problems and deal with unexpected issues and follow-up to completion
• Ability to deal professionally, courteously, and effectively with all levels of management and other internal and external business contacts
• Productive self-starter who is flexible, co-operative, and receptive to challenge
• A positive and professional attitude, with a strong attention to detail
• Exceptional communicator.
• Strong creative aptitude with the ability to suggest better ways for creative treatments along with strong reasoning of why.
• Strong written composition and grammar.

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.