Business Development Representative Northern Ontario

Job Description

Reporting within the SGP Sales team, the Business Development Representative will be responsible for growing and managing a portfolio of healthcare customers throughout Northern Ontario and Manitoba. This role combines strategic business development, territory management, and customer relationship management to support continued growth across the region. The successful candidate will act as a trusted advisor to healthcare organizations while identifying opportunities to expand SGP Purchasing Network membership and deepen partner engagement.

This is a remote, home-office based position supporting Northern Ontario and Manitoba. Candidates should ideally reside in North Bay, Sudbury, or surrounding areas, and be prepared to travel extensively within the assigned territory.

Key responsibilities include:

• Develop and execute territory growth strategies to increase SGP Purchasing Network membership and market penetration throughout Northern Ontario and Manitoba.
• Prospect, qualify, and secure new business opportunities within long-term care, retirement, senior living, and broader healthcare sectors.
• Manage and grow an existing portfolio of approximately 40-50 customer accounts through regular engagement, business reviews, and relationship management activities.
• Act as a trusted advisor to healthcare partners by demonstrating the value of SGP's group purchasing solutions and identifying opportunities to improve customer performance and savings.
• Build and maintain strong relationships with operators, administrators, executive leaders, and key decision-makers across the healthcare sector.
• Conduct customer presentations, business reviews, proposal discussions, and contract-related conversations with prospective and existing partners.
• Maintain accurate territory activity, customer information, pipeline management, and sales forecasts within Salesforce CRM.
• Collaborate with internal stakeholders and vendor partners to support customer satisfaction, business retention, and growth initiatives.
• Attend healthcare industry events, conferences, trade shows, and customer meetings as required.
• Complete other duties as assigned.

What we’re looking for:

• Post-secondary education in Business, Healthcare Administration, Sales, Marketing, or a related field.
• 3-5 years of business development, territory management, account management, or consultative sales experience.
• Experience selling into healthcare environments, including long-term care, retirement living, seniors housing, hospitals, home care, or related healthcare sectors strongly preferred.
• Demonstrated success managing a territory and achieving growth targets through prospecting, relationship building, and customer retention.
• Strong presentation, communication, negotiation, and relationship management skills.
• Experience using CRM systems such as Salesforce and proficiency with Microsoft Office applications, including PowerPoint, Excel, Word, and Teams.
• Self-motivated, entrepreneurial, and comfortable working independently in a remote environment.
• Ability to quickly learn and communicate complex service offerings and value-based solutions.
• Bilingualism (English/French) is considered an asset.
• Valid driver's licence and reliable vehicle required. Extensive travel throughout the assigned territory is required.

What Extendicare has to offer:

At Extendicare, we believe that working as a team creates an environment that allows us to reach our potential. We value each employee, encourage equal opportunity for growth and recognize achievement. As a valued member of our team, you can expect:

• Continuous mentorship, support for life-long learning and growth opportunities
• Opportunities for advancement and career growth within the organization
• A rewarding and meaningful work experience where you can enrich your life and the lives of others through your work.
• Employee Family Assistance Program.
• Robust benefits package

Extendicare is a leading provider of care and services for seniors across Canada, operating under the Extendicare, ParaMed, Extendicare Assist, and SGP Purchasing Network brands. We are committed to delivering quality care to meet the needs of a growing seniors’ population, inspired by our mission to provide people with the care they need, wherever they call home. We operate a broad network of long-term care homes (both owned and under management contracts), deliver over 24 million hours of home health care services annually, and provide group purchasing services to third parties representing approximately 157,000 beds across Canada. Extendicare proudly employs more than 30,000 qualified, highly trained and dedicated team members who are passionate about providing high-quality care and services to help people live better.

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At Extendicare, we’ve spent more than 50 years dedicated to enhancing the quality of life for residents in our long-term care homes across Canada. When you join Extendicare, you become part of a compassionate, mission-driven team committed to creating a safe, supportive, and enriching environment for every resident we serve.​

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We provide competitive compensation that reflects the value of this role and the unique qualifications each candidate brings. Final salary offers are based on a variety of factors such as your skills, experience, education, and alignment with the responsibilities of this position.

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Base salary is one component of our broader total rewards package. We offer a comprehensive suite of benefits designed to support your health, financial well-being, and long-term career growth. Your recruiter can provide more details about our total rewards offerings during the hiring process.​

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We may use artificial intelligence (AI) tools to support certain stages of the recruitment process, such as reviewing applications, analyzing resumes, or assessing candidate responses. These tools assist our recruitment team but do not replace human judgment — every application is reviewed by a member of our team to ensure thoughtful and equitable consideration. If you would like more information about how your data is processed, please contact us.​

Extendicare is an equal opportunity employer committed to respectful and inclusive hiring practices. We welcome all applicants, including those from equity-deserving groups, including Indigenous peoples, women, people with disabilities, and visible minorities.

Extendicare is committed to fostering an accessible, inclusive, and equitable hiring process. We will gladly accommodate the needs of applicants throughout all stages of the recruitment process upon request and in accordance with applicable legislation. If you require support during any stage of the process, email us at [email protected].

We acknowledge that the care we provide across Canada occurs on lands that have been cared for by many Indigenous peoples for generations. We recognize First Nations, Inuit, and Métis Peoples and their enduring connection to this land, and the importance of respect and cultural safety in the work we do.