Outbound-focused Business Development Manager responsible for prospecting, high-volume outreach (calls, email, LinkedIn), booking qualified meetings, managing early funnel in HubSpot, researching accounts, and reporting outreach performance to support pipeline growth across priority verticals.
Job Title:- Business Development Manager
Work Type:- Full-Time
Work Mode:- Hybrid
Tru Inc is seeking a Business Development Manager. We have one (1) permanent position available for an immediate start. This position reports to the Chief Revenue Officer.
About Us:-
At Tru, we are more than just a technology agency - we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, e-commerce engines, and innovative solutions, we help businesses thrive in the digital era.
Location:-
This role is hybrid, providing some flexibility to work from home. However, candidates must reside in the Greater Toronto Area (GTA) and be prepared to attend in-person meetings as required. Occasional travel to client sites, events, or conferences may also be necessary.
Position Overview:-
We want you to join our team and contribute to our continued growth and success! This is a pure outbound business development role focused on identifying opportunities, engaging with new prospects, and helping drive pipeline growth. The ideal candidate thrives on creating connections, turning interest into qualified opportunities, and supporting the revenue team in building Tru’s presence across North America.
Key Responsibilities:-
- Build and maintain highly targeted prospect lists aligned to Tru’s ideal client profile across priority verticals such as retail, e-commerce, and automotive.
- Research accounts and contacts to personalize outreach and uncover entry points into organizations.
- Execute high-volume, high-quality outbound outreach via cold calling, email sequences, and LinkedIn to secure meetings with senior decision-makers.
- Follow up on leads from conferences, events, webinars, and partner referrals to convert them into active conversations.
- Manage the early sales funnel in HubSpot, ensuring all touchpoints and stages are accurate and up to date.
- Book and coordinate qualified meetings, providing the CRO with concise briefs and background information.
- Track and report on outreach activity, results, and insights from the field to optimize strategies and improve conversion.
What You’ll Bring (Including Experience):-
- 4-5 years of experience in outbound-focused roles such as BDR, SDR, or Business Development Manager, ideally in digital, SaaS, consulting, or marketing technology.
- Proven track record of generating opportunities and booking meetings through cold outreach, not just handling inbound leads.
- Confident on phone and video calls, with strong written communication skills for sharp, relevant emails and LinkedIn messaging.
- Hands-on experience with HubSpot or similar CRM platforms, and familiarity with sales engagement tools like LinkedIn Sales Navigator.
- Highly organized, resilient, and motivated by clear targets, pipeline health, and winning new logos.
- Genuine interest in digital, AI, and evolving commerce and customer experience trends.
Salary Range:- $80,000-$100,000
Working at Tru:-
At Tru, we put people first! We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We offer competitive salaries along with a 100% employer-paid benefits package and a remote work-from-home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We host regular team events, including live gatherings, to enhance our team spirit beyond work.
At Tru, we are a family, and our embraced values are:
- You Talk, We Listen
- Integrity at Our Core
- Quality as Standard
- Delivered On Time
Join us and be part of a team that drives growth, builds relationships, and makes a tangible impact in the digital world!
Similar Jobs
Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Develops and executes U.S. and global AI business strategies, identifies markets and growth opportunities, launches AI testing and assurance services, builds strategic accounts and partnerships, and creates customer pipelines. Engages regulators, standards organizations, technology companies, manufacturers, and healthcare stakeholders. Translates technical, regulatory, and market developments into commercial offerings while representing the organization on AI safety, cybersecurity, compliance, and responsible deployment.
Top Skills:
AICybersecurity
Information Technology
Drives revenue growth through partner-focused sales initiatives, pipeline creation, opportunity development, and strategic business development. Serves as a subject matter expert and liaison among sales teams, solution architects, customers, and technology partners. Delivers sales enablement, manages partner relationships, supports quoting and pricing, advances opportunities, and executes joint go-to-market initiatives while meeting revenue, profit, and customer acquisition targets.
Top Skills:
Salesforce CRM
Fintech • Payments • Financial Services
Drive new dealer acquisition across Canada’s home improvement sector through outbound prospecting, networking, referrals, face-to-face meetings, and inbound leads. Build and manage sales pipelines, develop executive relationships, negotiate and close enterprise partnerships, create tailored proposals, and coordinate onboarding and activation. Maintain opportunities in Salesforce, analyze lead data, ensure compliance, and support partners through training and launch. The role requires travel up to 50% across Canada and the United States.
Top Skills:
Crm SystemsPos Financing PlatformsSalesforce
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
