At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Eli Lilly Canada is currently searching for a capable Brand Manager to join the obesity team and help people living with obesity benefit from our innovative medicines. The Cardio Metabolic Health business in Canada is at an exciting time for a marketer who is keen to exercise fresh and innovative thinking and consider new ways driving performance.
This role is determined to be a flexible worker, where on-site presence in the Toronto office is expected to be 4-12 days per month, as determined by your manager and business needs.
As the successful candidate, you will play a critical role in launching, maximizing brand sales, and market position for Tirzepatide-Obesity. This includes being accountable for delivering a successful launch leading to achieving our annual plan and supporting all commercial brand activities. You will work closely with the Sr Brand Manager Obesity and the cross functional team to lead the development and implementation of our brand strategy and tactics, including the development and execution of the customer plan, and the omnichannel marketing plan. You will take part in developing and implementing digital marketing and sales strategies based on the identified needs and behaviors of key customers.
In partnership with the cross-functional team, you will develop novel approaches to reach our customers and deliver exceptional customer experiences/patient starts, leading to improved patient outcomes and commercial success. You will be a person with a proven record of effective cross-functional collaboration, strong execution of campaigns and who can bring a fresh innovative approach to the team. You will be a self-starter, with a high sense of curiosity and agility in a rapidly evolving market and an ability to foster a winning team mindset.
You will work in close partnership with your cross-functional team, agencies and other partners (medical, corporate affairs, legal, PRA and external regulatory bodies such as ASC and PAAB) and will localize content/campaigns created by above-affiliate teams. You will also support in preparing for the brand’s future NILEX launches. Finally, you will effectively measure the impact of initiatives against pre-specified goals and facilitate performance tracking and diagnosis through monthly and quarterly business reviews.
Specifically, the Obesity Brand Manager’s responsibilities include the following:
· Take part in building and executing a near and long-term customer engagement plan for tirzepatide-obesity in partnership with the Sr Brand Manager Obesity and the brand team
· Integrate multiple sources of data (qualitative, quantitative) to optimize and continuously improve tactical plans to achieve brand objectives
· Collaborate with cross-functional partners in localizing solutions and strategies to meet customer needs.
· Prepare for the brand’s upcoming NILEX indications
· Partner with Global, IBU and other above country teams to ensure alignment on strategy and efficient use of common resources
· Support in cross-functional meetings to foster insight sharing and action on those insights
· Handle and develop key vendor/agency relationships to enable the delivery of optimal solutions
BASIC REQUIREMENTS: EDUCATION AND EXPERIENCE
- University degree
- 2+ years of marketing related experience required
- Omnichannel marketing experience
- Teamwork – Proven Ability to partner with and engage others towards a common goal.
- Experimentation and Risk Taking – Proven track record of pursuing non-conventional ways to meet customer needs and enhance the customer experience.
- Learning agility and high comfort with change in a high-stake environment
- Project Management – Ability to manage detailed, complex projects.
- Business acumen skills – budget management, development and monitoring of lead measures.
- Excellent interpersonal, written, and verbal communication skills
- Proficient computer skills (excel, word and PowerPoint)
ADDITIONAL SKILLS/PREFERENCES
- Bi-lingual
- Consumer marketing experience an asset.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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