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Maple Leaf Sports & Entertainment

Brand Coordinator

Posted One Month Ago
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In-Office
Toronto, ON, CAN
Junior
In-Office
Toronto, ON, CAN
Junior
Supports integrated commercial marketing programs for the Toronto Raptors and Raptors 905. Executes go-to-market plans, develops campaign ideas, coordinates cross-functional initiatives across ticketing, partnerships, retail, creative, media, digital, analytics and game operations, and supports research, competitive audits, performance reporting and revenue-driving activities.
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Powered by Passion. United by Purpose. Build for Impact. 


At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one. 


We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose. 


From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.  


We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club. 


Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities -- and we’re just getting started.  


This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves. 


So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team. 

** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for. **

Job Description

Coordinator, Integrated Commercial Marketing – Basketball Vertical (Toronto Raptors & Raptors 905)

In a Nutshell
We’re looking for a Coordinator, Integrated Commercial Marketing – Basketball Vertical (Toronto Raptors & Raptors 905).

In this role, you will support the development and execution of integrated marketing programs across MLSE’s Basketball Vertical, helping bring Toronto Raptors and Raptors 905 initiatives to life throughout the season.

Working under the Integrated Commercial Marketing Manager, you will support campaigns and programs across marketing, ticketing, retail, partnerships, audience development and fan experience. You will work across teams including Ticketing, Global Partnerships, Retail, Creative, Media, Digital, Data & Analytics and Game Operations to help turn strategies and business priorities into impactful fan-facing programs.

This is an opportunity to learn how business, creativity, data and fandom come together while playing an important role in delivering the campaigns and experiences that grow our teams and our business.

Once you are here you will:

  • Help to execute go-to-market plans for a variety of initiatives
  • Shape new ideas and challenge thinking to help us resonate with our fans and propel our business forward
  • Balance multiple competing priorities and support revenue driving activities by collaborating with different ticketing, retail, food and beverage, and sponsorships teams
  • Work with both our strategy & insights and business intelligence teams to assist in research and competitive audits, while also delivering ongoing campaign performance updates and associated impact to inform the health of our business.
  • Work on specialty projects as they relate to your brand portfolio

What Does MLSE Offer You?

  • You will have the opportunity to build your strategic, commercial and creative marketing experience while working on two of Toronto’s professional sports properties.
  • You will learn from teams across one of North America’s leading sports and entertainment organizations while gaining hands-on experience across integrated campaigns, ticketing, partnerships, retail, fan experience, data and creative.
  • Most importantly, you will be part of a collaborative, fast-moving team focused on finding new ways to grow our brands, our business and our connection with fans.
     

Qualifications
You’re a fit for this role if you have

  • 1-3 years strategic marketing experience in a high-consideration product marketing role with campaign development experience
  • A winning attitude with self-starter personality and insatiable curiosity
  • An interest in discovering and applying cultural and category trends
  • The ability to juggle competing priorities with ease
  • A highly adaptive and proactive mindset, quick on your feet
  • Strong analytical skills and tools, and are comfortable using data
  • Strong project management skills
  • Comfort presenting and brainstorming with peers and more senior team members

Job Posting Compensation Range/Rate:

55,000 - 60,000

We’re glad you’re here. Once you apply, we’ll follow up by email, and you can track everything in your Candidate Portal. Want instant updates? Opt-in for SMS notifications to stay in the loop. 

 

At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. This email is only for accommodation requests. Resumes sent to this email address will not be considered. 

HQ

Maple Leaf Sports & Entertainment Toronto, Ontario, CAN Office

Toronto, Ontario, Canada

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