Company Name: Corby Spirit and Wine Limited
Location: Toronto, ON, Canada, Remote
Note: This is a one year contract position with an option for a one year continuance. Salary target for this position is $75,000 per annum. Unfortunately no medical benefits are offered for this position.
Hiram Walker and Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka. Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.
We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.
Working here is all about igniting conviviality in all that we do. Derived from the French word convivialité, it means human connection, authenticity, friendly, and jovial. We are in the business of creating moments that matter, starting with how we work! Let your ambition lead you toward outstanding opportunities with progressive rewards. For insight on our heritage please click: http://www.youtube.com/watch?v=VaXS-oxdU5U&feature=player_embedded
Position Summary:
Do you have top-level bartending experience and strong roots in the community? Are you passionate about sharing your love for authentic spirits? Could you walk into any bar to pitch your brands, and organize events to bring them to the public? This is your chance to represent 3 authentic spirit brands, loved by both bartenders and consumers across the world: Havana Club, Altos tequila and Del Maguey mezcal.
As Rum & Tequila Brand Ambassador your unique responsibility will be to strengthen the presence of these brands in bars and restaurants. Secure visibility in top bars, win over the bartenders and get great cocktails in the hands of consumers to get them to know us.
To be successful in this role you’ll need to have a go-getter attitude, entrepreneurial mindset, a strong network in the bartender community, and the creativity to turn marketing strategies into execution.
We’re looking for a candidate with solid hospitality industry experience, having worked at least 3 years in high-level bars and/or a similar ambassador role.
This role is based in and primarily focused on Toronto but will require regular presence in Montreal as well as occasional travel to other provinces across the country.
Is this challenge right up your wheelhouse? Do you have questions? Great, we want to hear from you!
Key Responsibilities
- Bartender Advocacy
- Create a strong relationship and brand reputation with the bartending community, getting recognized as the most authentic and preferred brands to pour to consumers
- Host competitions, trainings, guest shifts and other initiatives to create a highly engaged network
- Brand Experience
- Develop and execute brand activations to consistently build awareness and trial at key bars and events
- Partner up with lifestyle (mostly street culture) brands and events to create cultural relevance and trial among a younger audience
- Social Media
- Build and leverage a strong social media following around your brands to engage with both industry influencers and consumers
- Commercial
- Collaborate with the sales team to grow distribution, increasing the number of bars our brands are sold in by constantly pitching to decision-makers
- Deliver incremental sales through your activations, bartender preference, and the increased brand equity that you’ve built
- Education and tasting sessions with key stakeholders to facilitate buy-in
- Internal Ambassadorship
- Get internal stakeholders excited and supportive of the brands through continuous activity to win internal brand love
- Close collaboration with the brand owners, sharing your activity and identifying new opportunities together
Required Skills & Abilities
Your Mindset
- Pro-active and highly driven, operating independently with a high standard of success
- Highly sociable and outgoing; enjoy building a network and interacting with consumers
- Collaborative mindset; working across departments with a positive attitude
- A creative- and entrepreneurial spirit, always considering how to drive business impact
- A growth mindset with a desire to learn more about marketing and commerce, as well as becoming an expert in rum, tequila and mezcal
Your Skills
- Strong (premium) bartending experience and a significant network within the industry
- Excellent organizational skills and high operational independence. Diligence in budget tracking, monthly reporting, and overall project management
- Experience with concepting and hosting brand experience events
- Understanding of and passion for brand building, ensuring your activations are supportive of the overall strategy and business goals
- Strong public speaker; able to rally support through charismatic presentations
- Strong affinity with the spirits business and Corby’s brands, especially rum, tequila and mezcal
- Affinity with street culture, passionate about hip-hop and fashion
Education & Experience
- 3+ years of experience in the spirits industry, including bartending related experience
- Experience in a marketing or commercial role is a plus
- Business related higher education is a plus
- Fluent in English. French is highly desirable
- This role requires you to regularly work evenings and weekends, and spend most of your time outside of the office in the field
- This role is based in and focused on Toronto but will require regular presence in Montreal as well as occasional travel to other provinces
We welcome and encourage applications from individuals from all groups, including Indigenous, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age, and gender.
Pernod Ricard and its Canadian Affiliates Corby Spirit and Wine Limited, and Hiram Walker & Sons Ltd. are committed to providing accessible employment practices. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at [email protected]. For Ontario Applicants, our practices are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code.
Job Posting End Date:
Target Hire Date:
2024-09-15
Target End Date:
Top Skills
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
