The role is responsible for executing marketing activities and supporting Therapy Development initiatives. This includes developing marketing materials, planning promotional and digital campaigns, supporting the sales force, and delivering data analysis and insights to measure performance and drive decision-making. The role collaborates closely with Global Marketing, Supply Chain, and cross‑functional partners.
How you will make an impact
Act as a content expert for target audiences, with a strong focus on patient‑centric initiatives.
Drive innovation and new programs within Therapy Development initiatives in Canada.
Collect, analyze, and interpret data related to Therapy Development initiatives (Canada and EU) to assess performance against KPIs and identify challenges and opportunities.
Develop dashboards and reporting tools to communicate results and insights.
Develop marketing messages aligned with regional strategy.
Plan and execute digital marketing and media strategies, including campaign optimization and performance measurement.
Lead digital advertising activities and oversee digital marketing platforms.
Support the sales organization through training on products, messaging, and competitive landscape.
Contribute to the strategic planning of the product portfolio and support new product launches.
Collaborate with product managers to develop marketing and training materials.
Support internal and external meetings and manage key marketing systems (e.g., Marketo, Customer Data Platform, Dynamics 365 / Salesforce).
Conduct competitive and market analysis, including market dynamics, pricing, and positioning.
Maintain up‑to‑date knowledge of relevant literature and regulatory requirements.
What you will need:
Bachelor’s degree with a minimum of 3 years of relevant work experience, or
Master’s degree (or equivalent) with at least 1 year of related experience.
Experience in sales, marketing, or the healthcare industry is preferred.
What else we look for:
Strong proficiency in Microsoft Office tools.
Excellent written and verbal communication skills.
Strong analytical, problem‑solving, and critical‑thinking abilities.
Solid understanding of marketing principles, market share analysis, pricing, ASPs, and competitive dynamics.
Working knowledge of digital and social media technologies and their application in marketing strategies.
Ability to manage multiple priorities in a fast‑paced environment.
Strong collaboration skills with global and cross‑functional teams.
Ability to build effective internal and external relationships.
Compliance with company policies, health & safety, and environmental standards.
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For Canada, the base pay range for this position is 80000 $ - 114000 $ (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).
Edwards Lifesciences Mississauga, Ontario, CAN Office
1919 Minnesota Crt, Mississauga, Ontario , Canada, L5N 0C9
