Associate Marketing Manager, Paid Media

About us

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.  

About the role

Manage cross-functional projects in a rapidly changing environment:

• Work collaboratively across internal marketing category teams, external digital agency and platform partners to support both new and current digital marketing campaigns across paid search, paid social and programmatic display + video.

• Develop strategy to reach the right audience through a variety of digital media channels and employ new ways of advertising within the purchase journey.

• Build effective working relationships with stakeholders to ensure alignment on strategic digital plans

• Monitor digital performance across all phases of the funnel and KPI’s to ensure we continually achieve and exceed targets while maintaining a positive return on our investment.

• Collaborate with media agency to produce meaningful post campaign analysis and improve the value of our digital advertising through relentless testing, targeting and refining plans.

• Facilitate good project management as it relates to the key aspects; communication, understanding, efficiency, timing, cost and post-mortem analysis.

• Become a brand and product expert and an extension of the category teams, while providing consultative recommendations for all aspects of media.

• Manage digital media budgets and allocate funding across the full funnel to ensure strategic objectives are met.

• Become an expert in all digital media channels that Dyson executes paid against (search, social, display + video).

Dyson.com campaign management:

• Provide data driven direction and strategy to ensure we achieve our financial targets set for the business.

• Identify direct to consumer opportunities and develop initiatives that will amplify sales to dyson.com.

• Analyze data on a regular cadence to empower the business with valuable information to inform decisive action against campaign executions.
   

About you

• Bachelor’s degree and a minimum of 2 years of related experience; or an advanced degree without experience; or 2-4 years of equivalent work experience years of related experience

• Previous experience working with/for media agency a plus

• eCommerce experience is ideal, marketing products and services online for a consumer brand

• Ability to use digital media expertise to inform strategic recommendations in a timely manner

• Strong analytical skills with experience working with a Web analytics reporting tool. Ability to analyze data and translate results to inform decisions

• Attention to detail and accuracy in reporting and budgeting

• Must have excellent project management skills to coordination both internal and external resource in a cross-functional organization

• Assist in projects from concept through implementation and to analyze post-campaign results

• Must be adaptable to a fast paced and changing department and have the robustness to recover from unexpected outcomes

• Strong communication skills; this person has the ability to present information (both written and oral) clearly and concisely across various levels within the organization

• Entrepreneurial spirit; must be able to deal with ambiguity and willing to take calculated risks as needed

• Confident decision maker with the ability to make strategic decisions in a timely fashion

• Enjoys complex problems, fast-paced work environment, latitude on how to approach a problem & lots of responsibility

• Excellent problem solving, critical thinking, and communication skills

• Self-motivated, objective, enthusiastic, inquisitive, committed, adaptable

• Proficient knowledge in Microsoft Excel and PowerPoint required

Benefits

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

• Dyson Matching RSP contributions

• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)

• Short-Term and Long-Term Disability

• Employee Referral Program

• Generous Dyson Product Discounts

Lifestyle benefits:

• Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time

• Generous Maternity Leave Program

• Employee Assistance Program

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at [email protected] for more information. Dyson is an Equal Opportunity Employer.