Associate Manager, Insights Integration

What You’ll Do

As an Associate Manager, Insight Integration, you will play a critical leadership role in advancing and operationalizing Canadian Tire’s Customer-Centric Growth (CCG) strategy. Reporting to the Manager, Insight Integration, you will be accountable for both hands-on insight development and day-to-day leadership of the Insight Consultant, ensuring the timely, high-quality delivery of guardrail documents and insight outputs that inform category, banner, and enterprise priorities.

This role blends people leadership, strategic thinking, and data fluency. You will be responsible for translating customer, market, and internal performance data into clear insights and strategic direction that influences decision-making across the organization.

Lead Insight Delivery & Execution

• Lead and coach Insight Consultants to deliver guardrail documents, insight packs, and strategic materials on time and on quality

• Own planning, prioritization, and execution of insight workstreams, ensuring deadlines and stakeholder expectations are consistently met

• Review and enhance insight outputs to ensure clarity, accuracy, and relevance for senior and executive audiences

• Assume ownership of the Medallia customer NPS platform, leading the transformation of insights, use cases, and application to support strategic decision‑making

Enhance Insight Content & Generation

• Drive the continuous improvement of insight content, frameworks, and storytelling approaches to increase impact and adoption

• Partner with analytics, AI, and data teams to refine how insights are generated, automated, and scaled

• Identify gaps or opportunities in existing insight outputs and proactively recommend enhancements

Translate Data into Strategic Direction

• Bring a strong understanding of available customer, market, performance, and competitive data, and how to synthesize it into actionable insights

• Translate insights into coherent strategic direction through measurable KPIs that informs category strategies, banner roadmaps, and enterprise priorities

• Connect insights across initiatives (e.g., Guardrails, Roles & Intents, Demand Zones, Micro-Occasions) to ensure alignment and consistency

What You Bring

• 4–7 years of relevant experience in insights, strategy, or analytics, retail experience strongly preferred

• Demonstrated experience leading or mentoring others and managing work delivery against deadlines

• Hands‑on experience using AI tools, prompt techniques, or automated workflows to support analysis, insight development, or content generation is considered a strong asset

• Strong proficiency in Excel and/or other data manipulation and analysis tools is required; comfort working hands‑on with data is essential

• Strong understanding of data sources (customer, transactional, market, competitive) and how to translate data into insights

• Proven ability to connect insights to strategic implications and enterprise priorities

• Exceptional critical thinking, attention to detail, and ability to work in ambiguous environments

• Strong communication and storytelling skills, with experience creating executive‑ready presentations

• Ability to balance strategic thinking with hands‑on execution

• Demonstrated ability to operate effectively in highly ambiguous environments, where problems and paths forward are not fully defined

• Strong self‑starter with a track record of turning unclear problems into structured, actionable outputs

• University or College degree required; MBA considered a strong asset

We’re always looking for great talent! In addition to competitive pay, we offer:

• Career growth opportunities and product discounts

Broadband Salary Range: $33/hr – $54/hr CAD.

Our typical hiring range is between $33/hr CAD and $44/hr CAD. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. We're committed to attracting top talent. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

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We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.