Associate Manager, Horizontal Marketing & Communications Insights

Work Location:

Hours:

Line of Business:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Integrated Marketing Planning team partners with our business units, channels and marketing specialists to design world class marketing strategies and campaigns that drive shareholder value and customer loyalty. Our team acts as leaders on all aspects of marketing, influencing the business strategy, while ensuring TD’s brand is protected and delivered in the customer experience. As part of Marketing, the Integrated Marketing Planning team operates in a Primarily On Site office model (4 days a week in office)

Overall Accountability:

The Associate Manager, Communications Insights should be a strategic thinking, curious individual who is experienced in conducting market research, crafting recommendations on communications improvement, and synthesizing multiple sources of information into a concise message to support the delivery of Horizontal Strategies vision. This individual will report to the Senior Manager, Horizontal Strategies & Behavioural Insights Lead. 

The Associate Manager, Horizontal Marketing & Communications Insights will lead research efforts using TD's communications evaluation methodology to support communications development, optimization, and evaluation; track, analyze, and report communications outcomes; link research outcomes to customer outcomes; develop communications playbooks and evidence based best practices; and support communications initiatives. This is a full-time, office focused role based in Toronto, Canada, combining work from TD offices (4 days a week) and home.

Accountabilities:

• Lead the execution of communications testing leveraging TD's communication research methodology.

• Provide thought leadership and consultation to Business partners, translating communications insights into clear, actionable implications that inform communications development, best practices, and execution.

• Connect customer communications to behavioural outcomes.

• Embed communications best practices from insights into communications frameworks, guides, and standards.

• Collaborate with research partners to continuously evolve communications research approaches and partnerships, identifying opportunities to improve efficiency, innovation, and impact through new methodologies, tools, and vendor capabilities.

• Build and maintain close working relationships with key partners to understand and influence communications strategies.

• Foster vendor collaboration, inspire great work, drive efficiency, and practice financial discipline.

Experience/Skillsets:

• 3-6 years professional experience in any of the following areas: consumer insights, market research, UX or systems design research, communications development, customer experience program operation, business analysis.

• Subject matter expertise in a range of research approaches, leveraging panels, CSAT programs, syndicated studies, user experience research, focus groups, and qualitative & quantitative methodologies.

• Strong self-starter and instigator who takes initiative and can identify new opportunities and has the drive and ability to bring them to life.

• An openness and passion to seek out new ways of capturing customer feedback and insights.

• Strong evidence/data-based story-telling and narrative building skills. Ability to aggregate and synthesize data from a variety of secondary and primary sources to identify the insights and bring the story to life.

• Project management acumen; proactive with effective time management skills; ability to work independently, manage multiple projects and keep key stakeholders informed.

• Excellent partnership and vendor management skills. Strong communication (verbal and written), negotiation and interpersonal skills. Proven ability to establish and grow strong partnerships with stakeholders inside and outside of an organization.

• Confident interacting and presenting to stakeholders and partners at all levels including Executives and drive toward business decisions and outcomes.

• Ability to design creative and visual reports and presentations to effectively communicate results and findings from data and insights projects/initiatives.

• Knowledgeable on industry/market/channel trends and understanding of the craft of communications development and execution.

Specific Education Requirements:

• University or Post-Secondary education required.

• Communications skills with a background in Marketing, Servicing, or Regulatory an asset.

• Experience working in Agile methodology an asset.

• Market Research experience an asset.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!

Language Requirement (Quebec only):