ASSOCIATE DIRECTOR, MARKETING - TORONTO

Reporting to the Vice-President, Digital and Brand Marketing, the Associate Director, Marketing will be accountable for the development, execution and measurement of all marketing campaigns supporting the for-profit products and services of CHS. The Marketing team will be accountable to deliver the core KPIs of the products and services, and will leverage market intelligence, robust customer and client analytics and marketing best practices to design campaigns that will meet or surpass targets and deliver strong ROI.

Working with their team, and in partnership with other areas of marketing such as Creative Services, Brand Communications or the external digital media or website agency, the Associate Director,  Marketing will ensure the delivery of best-in-class marketing communications to support end-to-end campaigns that effectively leverage the earned, owned and paid channels.

This will be a permanent, full-time position, working Monday – Friday, 9:00 a.m. – 5:00 p.m.

This posting is due to this being a new position.

We are seeking a results-oriented strategic marketer with demonstrated traditional above-the-line and digital marketing expertise leveraging a combination of local community engagement tactics, digital media, customer marketing funnel, email, CRM, ecomm and optimizing between these channels, based on response and ROI.

The Associate Director, Marketing will have some retail marketing experience and direct experience with database management, CRM platforms and MarTech and has technical and operational experience and skills to support client and customer relationships effectively and proactively.

A strong team player, we are seeking someone who is focused on putting the client at the centre of everything they do, and who takes an interest in understanding the unique needs of CHS clients who come from the Deaf and hard of hearing communities. We are looking for someone who can handle a fast-paced environment, with a proven ability to prioritize well when faced with competing deadlines.

The successful candidate will be creative, adaptable and have superior attention to detail. Most importantly, the successful candidate must be a team player. At CHS everything is about the team - we work as a team; we win as a team.

The Associate Director, Marketing must be:

• A KPI-focused marketer who is revenue and results oriented, and analytical, always seeking to apply external and internal learning to optimize marketing and communication campaigns
• Has knowledge of digital marketing & CRM including experience with a range of technology and platforms, the customer funnel and journey and has experience optimizing communications across the paid, owned and earned channels, to most efficiently hit KPIs
• Develops and manages campaigns and supports a small team who can deliver best-in-class marketing, communications and campaigns into the market

Qualifications include excellent abilities to:

• Support the Vice President, Digital and Brand Marketing’s strategy and business operational plans by developing implementation, coordination, and measurement of marketing plans/tactics to increase brand awareness and drive hearing aid clients through the customer marketing funnel to purchase hearing aids at the retail hearing aid clinics.
• Developing and executing marketing programs to drive awareness and revenue targets in the interpreting, assistive communication device and OTC products and programs.
• Liaise and collaborate with regional audiology offices, the communications device program, and other internal programs and departments to assist in identifying and meeting their marketing needs
• Leverages customer research and database analytics
• Develop, cultivate and manage relationships with internal teams and external partners to understand and effectively leverage community, print and digital advertising opportunities
• Forge relationships with key hearing healthcare industry vendors and stakeholders (e.g.  hearing aid manufacturers, associations, etc.)
• Support the development and work with a web / CRM team, in partnership with external and internal teams to ensure a best-in-class web and e-commerce experience which includes issues management, and oversight of content creation
• Ensure that marketing initiatives and campaigns reflect consistent messaging in keeping with CHS brand essence, standards, purpose, and intent
• Help reinforce a consistent professional style, tone, and identity in all digital and print marketing efforts to strengthen corporate public profile

Knowledge/Experience:

• College diploma/university degree in business with focus on marketing, digital marketing, communications, or advertising
• Minimum 8 years progressive marketing experience with a particular focus developing and executing above-the-line traditional, local community engagement and digital marketing integrated campaigns to support revenue targets and brand awareness
• Experience and knowledge of hearing aids/the hearing healthcare retail market would be a significant asset
• Experience with search engine optimization best practices, website content management, and user-centric web design
• Proficiency in web analytics and reporting tools, internet metrics, analysis, and delivery processes
• Experience in best-in-class practices in email marketing, CRM, data mining, customer segmentation, and database marketing
• Ideally has experience using website Drupal, Microsoft Dynamics CRM, Mailchimp, Google Analytics, SurveyMonkey or equivalent and comparable platforms, and other digital tools
• Ability to think outside the box, creative and be a critical thinker to help support the development of marketing plans and campaigns
• Strong analytical skills and the ability to work with financial data and understand business models to drive decision-making and opportunity assessment
• Experienced marketer, with track record of managing small teams and partnering with team members to optimize skills, and motivating team members to produce their best for common business goals
• Exceptional ability to develop interpersonal relationships, foster teamwork, and negotiate in a diverse and fast-paced environment with competing priorities
• Strong written communication skills are required; French is an asset

Canadian Hearing Services (“CHS”) is the leading provider of services and products that enable Deaf and hard of hearing Canadians to overcome barriers to participation. It is the largest and only Accredited organization of its kind in North America. Building on its 86-year history following a remarkable and ambitious turnaround, CHS is a modern, progressive and professional organization well-positioned for growth both nationally and internationally. In 2021, CHS achieved Accreditation with Exemplary Standing from Accreditation Canada making it the first national organization serving Deaf and hard of hearing Canadians to earn this distinction.

CHS requires you to be legally eligible for employment in Canada (Proof of legal ability to work in Canada will be required if a contingent offer of employment is made.)

CLOSING DATE:  Internal – November 23, 2026, External – Until Filled

COVID-19 considerations:

Vaccines (COVID and others) are a requirement of the job unless you have an exemption on a medical ground pursuant to the Ontario Human Rights Code.

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