Job Description
Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, DCPP, VRSP, and TFSA, Business Resource Groups (BRGs) to help foster diversity, inclusion and belonging for all employees and an industry-leading total rewards package that emphasizes a high discretionary bonus.
*Benefits begin immediately upon hire.
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Associate Director, Customer & Channel Marketing - Away From Home (AFH) at a glance...
As Associate Director, Customer & Channel Marketing at Kraft Heinz Canada, you will have a role of leading and executing channel marketing plans as well as supporting the strategic development of Away From Home (AFH) priorities.
The AFH Customer & Channel Marketing structure manages brands and opportunities through commercial contract renewals, RFPs and commercialization of new products. This position will lead the Retail Meal Solution (RMS), C-Store and Emerging Chains as well as manage two direct reports leading the Commercial (QSR/FSR) and Non-Commercial 27 vertical channel & regional chains. The Associate Director position will directly impact and influence the growth and profitability of our priority AFH customers such as Tim Hortons, Loblaws, RECIPE, Sobeys, ARAMARK, Compass & emerging chains.
The Associate Director will work closely with Category Marketing, Sales and Customer teams to execute innovation and Brand programming. This position will participate in the development of channel focused strategies and marketing plans, aide in the development of total customer plans and will lead the execution of the annual business plans to achieve both 1YP & 3YP objectives.
What's on the menu?
- Deliver KPIs: Net Sales Volume (NSV), Contribution Margin (CMA), Whitespace, Market Share and Brand Impressions
- Prioritize Whitespace pipeline (existing and new products) while determining financial, resources required and alignment to timeline by cross functional teams
- Develop and execute the relevant channel strategy to support the overall AFH priorities
- The Associate Director will manage total business strategy integrating category and customer needs to deliver against short and long-term growth opportunities including Business Reviews & Strategic Plans.
- Lead the insights agenda for the channel that will unlock growth by delivering new and incremental menu occasions across dayparts
- Develop marketing tools that are channel / customer specific (i.e. healthcare, education, emerging chains) to drive core brand growth
- Build a strong internal and external network within Culinary, Insights, Marketing and Sales to build trust, develop an understanding of business drivers and act with urgency against priorities for the channel customer to be indispensable supplier
- Effectively support strong execution against category channel plans to meet key business targets (net sales, distribution, etc.) Drive volume opportunities on core categories with key host foods in
- Build consumer facing branded partnerships with key customers across focus channels
- Execute the branded innovation pipeline with target customers and drive value into the innovation pipeline with opportunity identification and early customer feedback.
Recipe for Success - apply now if this sounds like you!
- Knowledge of Foodservice/AFH Industry
- Account Management experience an asset
- Completed Bachelor's / Masters degree an asset
- Category / Brand ownership experience
- People manager experience
- Demonstrated leadership, drive for results and superior execution
- Superior communication skills, including verbal, written and presentation
- Good communication and interpersonal skills working with many levels within the Kraft Heinz organization and customer head off leadership
- Solid analytical, problem solving skills & financial skill set
- Proven project management skills
- Ability to identify and develop innovative ideas, understand brand strategies and business solutions
- Role is a hybrid model with 3 days in the office at our Toronto HQ (Queens Quay Terminal) and 2 days remote
Location(s)
Toronto - Queen's Quay - Headquarters
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
What We Do
At the heart of this journey is our ambition to create an enterprise where powerful AI solutions augment humans and where small mission-based teams are in relentless pursuit to solve tangible problems for our consumers, customers, and the enterprise. That ambition requires us to create a modern cloud and data ecosystem - a one of its kind that becomes the neural network of our company. We want you to bring your tech-self to us. We use Python, R, Spark, React, Tableau, Snowflake, Azure, and others to solve the problem on hand. In-turn, you can look forward to high-impact challenges, no bureaucracy, entrepreneurial small teams, and a unique opportunity to create and build something bold, awesome, and impactful – all while honoring our 150-year heritage and a portfolio of 200 iconic and emerging brands!
Why Work With Us
Our ambition is to become a best-in-class Digital leader by making data-driven investments that drive smarter business decisions. You’ll invent the next wave of augmented intelligence products where software & humans work side-by-side to rethink every aspect of our company. You’ll make an imprint & leave your legacy on every part of our business.
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Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
