Associate Brand Manager

What you'll do

Brand Management is at the core of what we do within the Consumer Brands team. The portfolio of brands that the Associate Brand Manager position will oversee has a keen focus on Soft Goods (clothing, outerwear, accessories as well as recreational hardgoods and more). As an Associate Brand Manager, they will have the opportunity to gain hands-on experience and understand what it takes to be a Brand Manager and lead strategic initiatives centered around understanding our brands, the role they play in the lives of consumers and how best to drive the business forward. Key brands that the Associate Brand Manager will support include Ripzone, Woods and FWD.

• leads the development and execution of annual and multi-year brand plans, including shared growth and financial targets designed to build equity and strengthen the brands’ financial contributions.

• Brand strategy and architecture, business planning, brand development, financial management and reporting, new product launches, and overall brand governance and stewardship as products are brought to market.

• Key responsibilities in this role center around five key areas: Strategic Brand Planning, Business Management, Product/Packaging Innovation & Commercialization, Brand Communications & Promotional Planning as well as System Alignment.

What you bring

• Post-secondary education in business and/or a related field.

• 3-5 years of Brand Management, Marketing, or Category Management experience, ideally with a Tier 1 Packaged Goods organization or within a Mass Retailer.

• Solid business acumen, experience working with a P&L and/or financial business cases.

• Proven ability to formulate recommendations based upon robust amounts of data and provide a strong assessment of risk/opportunities that consider multiple variables.

• Demonstrated ability in analytical thinking and data-driven decision making.

• Strong project management skills and/or experience.

• Proven ability to collaborate and influence key stakeholders.

• Excellent interpersonal skills and ability to build relationships.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs

• Performance incentives, Continuing Education Programs

• Other perks to support your well-being

• Career growth opportunities and product discounts

Our typical hiring range is between $64,000.00 - $106,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

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This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.