The Associate Brand Manager supports brand planning and execution for Pringles, including promotions, communications, innovation, merchandising, and commercial programs. Responsibilities include analyzing sales, market audit, consumer research, and brand health data; maintaining brand guidelines and creative assets; developing sales materials; and collaborating cross-functionally with marketing, sales, customer marketing, and innovation teams. The role requires managing projects on time and within budget while ensuring consistent execution across retail and digital channels.
Job Description:
The Associate Brand Manager will participate in preparation, execution and evaluation of the defined activity plan including communication, promotions and other projects in order to achieve business goals.
This exciting position will support one of the most iconic brands on our Savory Snacking team, Pringles®. This position will maintain brand guidelines, creative assets and merchandising standards to ensure consistent visual execution across retail and digital touchpoints.
This role requires split time between the Bolton and Mississauga offices with regular in-office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including remote work.
What are we looking for?
- Bachelor’s degree in Business, Marketing, or a related field required.
- 2+ years of Brand Management or Marketing experience, with a strong preference for candidates from the CPG or major retail sectors.
- Demonstrated hands-on experience utilizing syndicated and panel data tools, specifically Nielsen and Numerator.
- Proven strategic mindset with strong analytical, problem-solving, and data interpretation skills.
- Exceptional cross-functional collaboration and communication abilities.
- Highly detail-oriented with a proven track record of managing multifaceted projects effectively.
What will be your key responsibilities?
- Develop and implement promotional activities, including initiatives that support brand goals.
- Participate in the development of brand plans that span innovation, communication strategies and in-store programs and have the opportunity to lead projects in these areas, ensuring effective and efficient delivery, on-time and within budget.
- Regularly analyze sales and market audit data, consumer research, and other brand metrics to analyze brand health.
- Collaborate with Customer Marketing and other functions to develop best-in-class sales materials.
- Develop and execute commercial plans for new products in collaboration with innovation and sales.
- Leverage consumer insights and lead analysis of in-market performance to ensure our brand programs are relevant and impactful.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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Mars Ontario, CAN Office
57 Holland Drive , Canada, L7E 5S4
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285 Harry Walker Parkway N , Newmarket, Canada, L3Y 7B3
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