Supports Mars Snacking brand strategy and activity plans across promotional, communication, merchandising, and digital initiatives. Analyzes sales, market audit, consumer research, and brand health data; develops recommendations, sales materials, and promotional programs; manages brand budgets; and collaborates cross-functionally with Customer Marketing and Consumer and Market Insights teams.
Job Description:
The Associate Brand Manager will participate in preparation, execution and evaluation of the defined activity plan including communication, promotions and other projects in order to achieve business goals.
This exciting position will support our Fruity and Seasonal Portfolio while maintaining brand guidelines, creative assets and merchandising standards to ensure consistent visual execution across retail and digital touchpoints.
What are we looking for?
- Bachelor’s degree in Business, Marketing, or a related field required. MBA or advanced degree would be an asset.
- 2+ years of Brand Management or Marketing experience, with a strong preference for candidates from the CPG or major retail sectors.
- Demonstrated hands-on experience utilizing syndicated and panel data tools, specifically Nielsen and Numerator.
- Proven strategic mindset with strong analytical, problem-solving, and data interpretation skills.
- Exceptional cross-functional collaboration and communication abilities.
- Highly detail-oriented with a proven track record of managing multifaceted projects effectively.
What will be your key responsibilities?
- Develop and implement promotional activities, including initiatives that support brand goals.
- Regularly analyze sales and market audit data, consumer research, and other brand metrics to analyze brand health.
- Collaborate to develop best-in-class sales materials in partnership with Customer Marketing and other functions
Develop recommendations to support the existing brand strategy. - Track the budgets of the brand and effectively manage the accountable budget.
- Collaborate with CMI on research projects gathering insights and/or testing new concepts.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
#LI-Hybrid
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The base pay range for this position at commencement of employment is expected to be between the below range CAD 71,111.00 - CAD 93,333.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.Mars Ontario, CAN Office
57 Holland Drive , Canada, L7E 5S4
Mars Guelph, Ontario, CAN Office
100 Beiber Rd., Guelph, Canada, N0B 2J0
Mars Newmarket, Ontario, CAN Office
285 Harry Walker Parkway N , Newmarket, Canada, L3Y 7B3
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