Assistant Marketing Manager

The Assistant Marketing Manager supports the development and execution of strategic marketing initiatives that strengthen Manulife's group retirement leadership position. Working across Canadian and U.S. markets, this role helps bring integrated marketing programs to life through content development, thought leadership activation, website management, events, and sales enablement.

The successful candidate will collaborate with stakeholders across business segments, and external partners to execute initiatives that drive engagement with plan sponsors, advisors, and key industry audiences. This role requires strong project management skills, cross-functional collaboration, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.

Position Responsibilities:

Support Canadian Longevity Strategy Activation

• Coordinate and support integrated marketing initiatives that advance Manulife's longevity strategy across business units and markets.

• Partner with stakeholders across multiple business segments, and external organizations to support enterprise priorities and strategic alignment.

• Assist in the development and execution of campaigns, events, thought leadership content, and sales enablement materials that reinforce Manulife's leadership position in longevity.

• Support engagement opportunities that enhance awareness and adoption of longevity-related initiatives among internal and external audiences.

Support Enterprise Thought Leadership Research Programs

• Support the marketing activation and ongoing management of Manulife's flagship research platforms

• Help translate research insights into integrated marketing campaigns, media opportunities, client-facing materials, and engagement programs.

• Coordinate with cross-functional stakeholders to ensure the effective and consistent use of research assets across Canada and the United States.

• Track project milestones, coordinate deliverables, and support annual research launch activities.

Support Canada Retirement B2B Content Strategy

• Support the execution of the retirement business's B2B marketing strategy focused on advisors and plan sponsors.

• Assist in the development and implementation of quarterly content plans aligned with business objectives and market opportunities.

• Coordinate with cross functional stakeholders to support content creation and distribution.

• Manage logistics, materials, and follow-up activities for quarterly advisory council meetings and related stakeholder engagement initiatives.

Manage B2B Website Content

• Own content coordination and maintenance for the U.S. Retirement B2B public website.

• Partner with business, editorial, and digital stakeholders to develop and execute a timely and relevant content roadmap.

• Ensure website content remains aligned with strategic priorities, marketing campaigns, regulatory requirements, and business objectives.

• Monitor content performance and identify opportunities to enhance user engagement and content effectiveness.

Support Canada Retirement Growth Initiatives

• Support execution of Canada Retirement's annual projects and strategic growth initiatives.

• Assist in the development of go-to-market activities, marketing materials, sales enablement resources, and communications plans for key programs.

• Coordinate project deliverables and marketing activities that support growth, retention, and client engagement objectives.

• Maintain project timelines, facilitate stakeholder coordination, and support execution across multiple initiatives simultaneously.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 3–5 years of marketing, communications, content marketing, or project management experience, preferably in financial services.

• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.

• Excellent written and verbal communication skills.

• Experience supporting integrated marketing campaigns, content strategies, events, or thought leadership programs.

• Ability to work effectively across multiple business functions and build strong stakeholder relationships.

• Proficiency in Microsoft Office and digital content management platforms.

• Knowledge of retirement or financial services is considered an asset.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.