At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
In this pivotal role, you will play a key part in shaping the future of our organization by leveraging data to drive informed decision-making for our clients and us. As an Analytic Lead, you will work collaboratively across departments to extract meaningful patterns, trends, and insights that will guide both our and client strategy. If you are an expert storyteller and thrive in a fast-paced environment, enjoy translating complex data into compelling narratives, and are ready to make a significant impact, we want to hear from you. Join us on the forefront of data-driven innovation and help steer our company towards continued success.
Responsibilities:
- Serve as a senior analytics partner to account, strategy, and executive stakeholders, translating business objectives into scalable, best-in-class measurement frameworks that power social-first and commerce-driven growth.
- Act as the trusted advisor to executive leadership, shaping marketing, retail, and digital investment decisions through clear, data-driven insights tied to revenue impact.
- Own the end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring a direct and measurable connection between spend and commercial outcomes.
- Forecast and quantify incremental revenue and retail lift across eCommerce and brick-and-mortar partners by developing predictive models that link media investment, influencer engagement, and social performance to sales velocity and conversion.
- Design and operationalize advanced ROI frameworks, including brand lift, sales lift, incrementality testing, multi-touch attribution, and marketing mix modeling to optimize channel mix, budget allocation, and long-term growth.
- Build scalable systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, translating insights into creative and platform optimization strategies.
- Identify emerging consumer behavior and digital engagement trends to inform brand strategy, innovation pipelines, and go-to-market planning.
- Lead, mentor, and scale a high-performing analytics team, cultivating a culture of analytical rigor, commercial acumen, and executive-level storytelling.
- Oversee the development of scalable data infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized executive reporting.
Qualifications:
- Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomes.
- Bachelor’s or Master’s degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
- 7–10+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
- Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analytics.
- Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboarding.
- Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
- Strong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders.
- Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context.
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Top Skills
Viral Nation Mississauga, Ontario, CAN Office
2355 Skymark Ave, Mississauga, Ontario, Canada, L4W 4Y6
