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Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Edelman Digital was established as the world’s first global social agency. We bring together the best talent to help clients from every industry and sector to navigate complex business and brand challenges brought on by an increasingly digital world. We excel at helping our clients recalibrate their brands, reframe their positions and – most importantly – connect and engage with people. Why work with us? You’ll work with an industry-leading team, defining the rules of social marketing for the global business environment.
Our ideal candidate is passionate about influencer and social trends, with a deep understanding of what’s happening in culture and online. They are an analyst at heart—curious, investigative, and detail-oriented—with a proven track record in writing, research, and analysis. The candidate must excel in creating comprehensive written assessments and presentations, supported by credible sources. Strong writing abilities, the capacity to conduct detailed research based on set criteria, and the ability to work independently are essential. Additionally, this person should be adept at managing multiple tasks simultaneously and meeting deadlines.
Responsibilities:
- Evaluate creator and talent partners, including social media content creators, speakers, thought leaders, advocates, small business owners, athletesand more, to determine their suitability for clients based on established criteria.
- Develop and tailor presentations to showcase assessments, incorporating supporting sources and data to back up your evaluations.
- Utilize online resources to develop, conduct, and gatherinsights on potential partners.
- Write detailed assessments of influencers based on predefined criteria.
- Provide both qualitative and quantitative evaluations of influencer suitability.
- Meet strict deadlines and manage multiple assessments simultaneously.
- Implement feedback to refine assessments and writing.
- Produce comprehensive assessments grounded in research.
- Stay informed about social and cultural trends relevant to influencer and content creator landscapes.
- Bring industry best practices forward as an architect of an evolving area as well as a gatherer from our other markets across our network.
- Use project management tools to maintain ownership of and track assignments
Basic Qualifications:
- 1-2 years of experience in Influencer Marketing or a related field
- Exceptional writing and analytical skills with a proven ability to conduct rigorous research and summarize findings effectively.
- Understanding and knowledge of popular social platforms, including Instagram, LinkedIn, Reddit, Facebook, Threads, Twitter/X, and more.
- Deep understanding of digital culture and trends, with a keen interest in the influencer and creator space online.
- Comfortable navigating ambiguity and thriving in situations that require balancing clear-cut and nuanced aspects.
- Highly detail-oriented with strong organizational skills.
Preferred Qualifications:
- Passionate about writing, research, and analysis.
- Knowledge of Influencer tools or Influencer Marketing platforms.
- Knowledge in crisis communication, brand reputation and brand safety strategies.
- Communicative and proactive self-starter who takes initiative in their work.
- Digitally-savvy with experience in social media, community management and/or marketing.
- Creative problem-solving abilities.
- Capable of working autonomously, managing timelines efficiently, and demonstratinga strong sense of ownership over work.
- Willingness to learn this emerging space and openness to taking on new challenges that will be new for the team and agency.
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
