ShyftLabs
Account Executive - Account Management & New Business, Commerce Media (Carter)
Carter is the unified OS for commerce media, built to help retailers and commerce media networks launch, optimize, and measure onsite, offsite, and in-store campaigns from a single command center. Carter replaces fragmented media workflows across DSPs, social, search, onsite ad servers, and retail media platforms with one coordinated operating system powered by AI and closed-loop SKU-level measurement.
The Role
Carter is hiring a founding commercial team member who can grow strategic accounts and win net-new business across the commerce media ecosystem.
This role is designed for someone who is equally comfortable nurturing long-term trusted relationships with existing clients and creating new opportunities across retailers, commerce networks, brands and agencies.
This is a hybrid account growth and new business role. The right person will be a consultative partner to current clients while also building pipeline, leading outbound, managing deal cycles, and helping expand Carter’s footprint in the market.
What You’ll Do
Own and grow a portfolio of strategic accounts across retail media, commerce media, brand, and agency relationships, driving net revenue retention and expansion.
Serve as a trusted advisor and strategic partner to key client stakeholders on commerce media strategy, onsite and offsite activation, closed-loop measurement, and AI-driven optimization.
Lead structured business reviews, joint account planning, and executive-level performance conversations that surface and close upsell and expansion opportunities.
Partner cross-functionally with solutions consulting, product, and engineering to ensure clients are hitting their goals and are positioned to scale on the platform.
Translate client goals into new use cases and roadmap features across Carter’s platform, including unified activation, optimization, reporting, and measurement capabilities.
Prospect, develop, and close net-new opportunities with retailers building commerce media networks, brands seeking unified cross-channel activation, and agency partners managing commerce media at scale.
Own the full enterprise sales cycle: from targeted outreach and discovery through technical scoping, commercial proposal, negotiation, and close.
Build a strong, qualified pipeline through outbound prospecting, industry events, strategic referrals, and existing network relationships.
Lead RFP responses and tailored discovery-to-proposal processes, connecting Carter’s capabilities to measurable commercial outcomes for each prospect.
Represent Carter externally as a category expert across meetings, events, and industry conversations; helping shape how the market understands the commerce media OS opportunity.
Partner closely with product, solutions consulting, data/analytics, and leadership to deliver exceptional client outcomes and an excellent pre- and post-sale experience.
Bring structured market intelligence into the organization; competitive dynamics, buyer objections, emerging use cases; to inform product priorities, positioning, and GTM strategy.
Maintain rigorous pipeline hygiene: accurate CRM records, revenue forecasting, and account plans with clear next steps and rationale.
Help Carter scale its commercial motion by contributing ideas, feedback, and best practices as the team grows.
Account Management & Growth
New Business
Cross-Functional Leadership
Who You Are?
4+ years of experience in a client-facing commercial role (sales, account management, business development) with demonstrated ability to both expand accounts and close new business.
Deep domain knowledge in retail media, commerce media, adtech, or programmatic: you understand how retailers monetize audiences, how brands plan media across RMNs and DSPs, and how agencies navigate both.
Proven track record of managing complex, multi-stakeholder sales cycles and exceeding revenue targets in a competitive adtech or media technology environment.
Strong executive presence and communication skills: you can simplify a complex technical product story for a CMO, a Head of Retail Media, or a VP of Monetization with equal confidence.
Excited to help build a category-defining company at the earliest stage: you’re energized by ambiguity, ownership, and the opportunity to leave fingerprints on how this company scales.
Nice to have
- Experience working with or selling into retail/commerce media networks, brands, or agencies.
- Familiarity with onsite, offsite, in-store and social activation, closed-loop attribution, or holistic multi touch commerce measurement.
- Experience navigating enterprise deals with ARR of $500K+ and multiple buying stakeholders (technology, marketing, finance, legal).
- Existing relationships with Heads of Retail Media, VP of Monetization, Chief Digital Officers, or agency commerce leads.
ShyftLabs Toronto, Ontario, CAN Office
49 Wellington St E, Suite 300, Toronto, Ontario, Canada, M5E 1C9
