Responsible for implementing innovative marketing technology solutions, managing lead scoring models, and enhancing customer journeys. Additionally, tasks include supporting marketing automation and CRM platforms, data management, and providing actionable insights for client engagement programs.
About DemandLab
Founded in 2009, DemandLab is a global B2B digital marketing agency that helps enterprises leverage the power of Martech, data, and content to enhance the customer experience and revenue performance.
We believe a marketing-led customer experience optimizes customer interactions by coordinating technology, data, and content to deliver brand-defining, personalized experiences at scale in every channel and throughout the customer journey.
We’ve grown from a one-person marketing automation agency to an international team helping B2B businesses solve their most complex marketing challenges and turn them into big wins. That’s why it’s hard for us to talk about ourselves without talking about the great things our clients are doing.
- Implement innovative and cost-effective solutions for the customer, drawing on knowledge of the current marketing technology landscape and industry best practices to enable a seamless customer experience or customer journey for our clients.
- Implement advanced lead scoring models to support the lead lifecycle and customer journey including backfill requirements.
- Create programming, reporting and actionable insights for our client’s acquisition and engagement programs.
- Create, implement and test business processes, procedures, and delivery client-facing documentation.
- Support the implementation and program execution of marketing and sales platforms including marketing automation, CRM and ancillary platforms.
- Delivery on administrative tasks for our client’s marketing and sales technology platforms.
- Provide database management and governance recommendations and execution.
- Use a creative and innovative approach to leverage marketing, sales and service technologies for projects such as advanced engagement and nurture programs, lead lifecycle management programs and systems, account-based marketing and sales, end-to-end email preferences centers, microsites, event management, integrating marketing, sales and services systems and data, etc.
Successful team members in this position must meet the following:
- Ability to manage expectations of both the clients and team member in and meet deadlines based on project requirements.
- Demonstrated history of building relationships, establishing and proving credibility and partnering with business leaders and peers.
- Experience in demand generation, customer engagement, digital marketing and communications strategies and tactics.
- Experience in data hygiene and marketing and sales analytics.
- Exceptional oral and written communication skills (both instructional and Informational business writing).
- Analytical, with an ability to synthesize information quickly.
- Organized, with a demonstrable history of fanatical attention to detail to ensure work is performed accurately, completely and meets or exceeds the client’s expectations.
- Industrious, motivated, resourceful and creative.
- Quick learner who goes the extra mile to meet or exceed internal professional development requirements.
Education & Experience:
- Minimum Bachelor’s degree in a technical or marketing field
- 2-4 years of marketing/demand generation experience
- 2+ years Marketo experience (experience within an administrative capacity is considered a plus)
- 2+ years of Salesforce experience (Microsoft Dynamics experience a plus)
- 1+ years relevant marketing data analysis experience
- Holds an MCE certification
- A competitive salary
- Health & Dental Insurance
- Health Care Plan Contribution (Medical)
- Retirement Plan matching as per the region
- 100% paid Life Insurance (Basic, Voluntary & AD&D)
- Generous Paid Time Off and Flexible Work Plans
- Funding for personal and professional development
- Flexible work environment
- The freedom to have fun, experiment, explore, and get creative in a supportive environment
Top Skills
Marketo
Microsoft Dynamics
Salesforce
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