Teams at WPP

Lead media innovation and AI strategy for Mazda within the WPP Open ecosystem. Develop strategic narratives, high-level technology solution designs, and client value propositions. Serve as a trusted advisor on data, audience, media, and AI initiatives; coordinate cross-functional teams, identify and escalate issues, demonstrate ROI, and provide thought leadership on data-driven marketing and emerging AI solutions.

Supports media activation planners throughout the planning and buying process. Responsibilities include preparing plans, presentations, reports, competitive packets, and data analyses; maintaining templates and contact lists; entering purchased media into MediaOcean/Prisma; coordinating vendors and meetings; managing billing and resolving invoice discrepancies; and assisting with trafficking, specifications, deadlines, and client-facing materials.

Coordinates programmatic media campaign administration, documentation, QA, reporting, workflow tracking, and cross-functional communication. Maintains campaign files, approval trackers, pacing dashboards, reports, and process guides while supporting trafficking readiness, launch execution, onboarding, and process improvements across Solutions, Activation, Planning, Finance, and related teams.