Teams at WPP

Lead and manage a programmatic trading team (3–8 reports), own clients' programmatic strategy and execution, ensure campaigns meet KPIs, create QA and workflow processes, train direct reports, develop platform/vendor relationships, analyze performance, and produce presentations and best practices to support account and agency-level programmatic initiatives.

Manage and execute paid social campaigns across major platforms for a global CPG beauty client. Develop strategy, optimize performance, present to clients, forecast revenue, collaborate with internal teams, and stay current on industry trends.

Manage day-to-day paid search and paid social campaigns across major platforms, develop strategy and deliverables, optimize performance, present to clients, collaborate with cross-functional teams, and maintain campaign documentation and best practices.