Teams at WPP

Manage setup, execution, and day-to-day optimization of programmatic and digital campaigns (primarily Google Ads and DV360). Oversee YouTube media buys, coordinate with publishers and vendors, partner with planning/account teams, ensure tracking and budget pacing accuracy, and analyze performance to meet KPIs.

Lead cross-channel programmatic strategy and manage campaigns end-to-end across planning, activation, measurement, and data/tech teams. Translate client briefs into performance-driven plans, present recommendations, run test-and-learn initiatives, leverage DSP knowledge and measurement (lift studies, MMM) to build performance stories, and coordinate creatives and stakeholders for on-time execution.

Lead setup, execution, and optimization of programmatic and digital campaigns (Google Ads, DV360, YouTube). Manage media buys, vendor and publisher relationships, cross-functional collaboration, performance analysis, tracking, and budget pacing. Oversee 1-2 direct reports and ensure data integrity and campaign delivery.